Bestads Six of the Best reviewed by Jim Curtis, EVP, global ECD at McCann Worldgroup, New York

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Jim Curtis, EVP, global executive creative director at McCann Worldgroup, New York.

BEST TV
Favorite: Orange ‘Cybersecure‘. Yes, it’s a bit too long, but I’m sure all the cutdowns would be equally as effective. Great performances and the production values fit the concept well. I was hoping all the dialogue was directly taken from statements as opposed to being “inspired by”, nevertheless it’s a strong concept and I’m sure it’ll be quite effective. READ ON…