GOODSTUPH Singapore appointed Teamfight Tactics account for the Philippines

Building on the successful launch campaign for Teamfight Tactics in Southeast Asia back in November 2023, GOODSTUPH Singapore has announced its latest victory: securing a one-year contract to lead social media strategy and creative development for Riot Games’ Teamfight Tactics in the Philippines.

This new partnership is a testament to GOODSTUPH’s creative excellence and strategic acumen, reinforcing the agency’s pivotal role in expanding the game’s reach and engagement within the dynamic Philippine gaming community.

Teamfight Tactics, the strategy game phenomenon by Riot Games, has seen a surge in popularity, thanks in part to its engaging gameplay and regular, exciting updates. Leveraging the insights and successes garnered from the November launch campaign, which included the innovative Hyper Roll Karaoke challenge featuring gaming creators across Southeast Asia, GOODSTUPH is poised to drive acquisition and deepen the game’s impact in the Philippines.

“We’re thrilled to continue our partnership with Riot Games and grow the love for Teamfight Tactics in the Philippines,” said Jason Yong (pictured), Senior Creative and lead on the Riot Games account at GOODSTUPH. “As gamers and fans ourselves, we’re committed to delivering authentic, engaging, and hyperlocal experiences that fellow players will resonate with. We can’t wait to connect with our new ka-tropas—the vibrant Filipino gaming community—and create amazing work with Riot.”

The scope of work will concentrate on amplifying Teamfight Tactics’ presence and player base in the Philippines through targeted social media strategies and creative campaign development.