Erik Gunawan + Kahi launch hotshop JELLY in APAC

Erik Gunawan and Kahi, former Creative Directors at GOOD PEOPLE NETWORK, have launched JELLY, a new creative hotshop. JELLY aims to reshape the advertising landscape for challenger brands across the Asia-Pacific region, leveraging the duo’s expertise and their past successes, including leading the team that won the Digital Agency of the Year at Indonesia’s Citra Pariwara Awards in 2023.

JELLY, a part of the GOOD PEOPLE NETWORK, is dedicated to providing innovative and strategic advertising solutions tailored to the needs of brands that dare to stand out. Erik and Kahi’s experience in driving some of the most compelling campaigns at GOOD PEOPLE NETWORK sets the foundation for JELLY’s ambitious agenda.

Gunawan said: “We’ve been underdogs many times in our career, and we understand what it takes to be a formidable challenger. That’s why we wanted to create a shop that caters to challenger brands, those who also share our fear of sameness.”

Kahi added: “There’s a significant demand for tailored creative solutions that come directly from the minds of Creative Directors, without the delays and complications of excessive bureaucracy. We are very fortunate to have GOOD PEOPLE NETWORK’s support while having the freedom to shape our agency independently.”

Fajar Kurnia, Co-Founder of GOOD PEOPLE NETWORK, expressed his support for JELLY, highlighting the continued collaboration between the networks. “We are committed to bringing the best Indonesian talents to the global stage. The launch of JELLY is a proud moment for us, Erik and Kahi have been instrumental in our expansion into Indonesia and beyond. We’re excited to continue our partnership on a higher level and work together on even more impactful projects for our clients.”

JELLY will benefit from the robust network and resources of GOOD PEOPLE NETWORK, ensuring a blend of strong support and creative freedom. This unique setup allows JELLY to offer bespoke solutions that resonate deeply with their target audience and drive meaningful engagement.

The establishment of JELLY is not just a new chapter for Erik Gunawan and Kahi but also a reflection of the successful leadership model implemented by Jeremy Chia and Kurnia at GOOD PEOPLE NETWORK. Their strategic vision and dedication to excellence have led to the agency winning over 75 global, regional, and local awards in the past four years, marking it as a beacon of creativity and innovation in the advertising world.

Under the stewardship of Chia and Kurnia, GOOD PEOPLE NETWORK continues to set benchmarks in the industry, driving forward with initiatives that celebrate creativity and foster significant connections within the global marketplace.