Storikka creates Music Video for Bank Mandiri ‘Choosing Homeownership Over The FOMO’
To connect with Indonesia’s Gen Z and millennials, the generations known for struggling to buy a house, Storikka overturns the perception that owning a home is impossible by promoting the idea that sacrificing things that cause them fear of missing out (FOMO) can make homeownership achievable.
In June 2024, Livin’ KPR, a new feature in Bank Mandiri’s mobile banking superapp Livin’ by Mandiri, was introduced. This feature offers an end-to-end home ownership mortgage loan service that includes property listings, a mortgage calculator, dedicated loan officer appointments, loan application submissions, and tracking all in one app.
With this comprehensive service, Livin’ KPR aims to bring the young Indonesian generation ‘One Step Closer To Home.’ Beyond showcasing its features, the campaign intends to shift the negative sentiment often associated with Gen Z and millennials, sometimes referred to as the ‘FOMO Generation.’
The campaign kicks off with a 2-minute music video that adopts the popular song “That’s Me” by Sheila on 7, renaming it to “That’s My Home,” with the lyrics tweaked to reflect a new meaning and essence.
Storikka and Bank Mandiri aim to portray the sacrifices that young people make in achieving their dream home, glorifying it as an achievement rather than a painful struggle.
Credits
Client: Bank Mandiri
Agency: Storikka
Creative: Storikka
Strategy: Storikka
Director: Priskila Irene
Production Company: Aidea Indonesia
