AnalogFolk UK transforms iconic ad men into women in campaign to highlight lack of visibility of female creative leadership in the industry

AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to make the analogue world better, has announced the launch of an ambitious campaign to address the critical issue of declining diversity and inclusion and lack of visibility of female creative leadership in the industry.

Despite women comprising 54.7% of the creative industry, the pool of diverse and female creative talent remains strikingly small. This scarcity is further exacerbated by the fact that many talented leaders are not always the most visible. As AnalogFolk embarked on its search for a head of creative, it became clear that the current talent pool is neither diverse nor balanced.

AnalogFolk’s social media campaign, titled Changing the Face of Creative Leadership, seeks to spotlight this issue and encourage the industry to recommend outstanding diverse and female creative talent. By building the most diverse talent pool ever, AnalogFolk aims to create an open source pool of talent that all agencies can share and utilise to help meet their DEI targets and drive the industry forward.

The campaign employs AI technology to reimagine the most renowned men in advertising as women, underscoring the disparity in leadership roles. For example, the campaign features an AI-generated image of John Hegarty as ‘Jane Hegarty’ with the provocative headline, “Would Jane Hegarty have been allowed to zag?”

Creative Agency: AnalogFolk UK
Creative Director: Alex Wood
Creative Director: Dani Arkless
Designer: William Bjorklund
Designer: Minna Leatham
Managing Director: Anna-Louise Gladwell
Head of Design: Dan Saxton