MAD Stars 2024: 431 entries make the cut at finalist stage, led by Korea, Japan and Thailand

MAD Stars has announced that 431 entries have made the finalist stage in 2024. VML Singapore has topped Asia at this stage of the show with 25, just ahead of Cheil Worldwide Korea with 24. Other strong performers are TBWA\Media Arts Lab, Dentsu Tokyo and VML Thailand.

Below is a brief country by country breakdown of the finalists stage. Download the list of finalists here.

Korea
Korea has picked up 70 finalists, with 16 of those falling under the Non-professional category. Cheil has scored 24 finalists. The agencies with the next most are; Angle (8), DminusOne (7) and Daehong Communications (4).

Japan 
Both TBWA\Media Arts Lab and Dentsu Tokyo have picked up 14 finalists. Other agencies of note from Japan are; TBWA\Hakuhodo (8), McCann (6) and Dentsu East (4).

Thailand
14 agencies have scored finalists from Thailand with an overall tally of 43 for the country. They are; VML (11), Ogilvy (6), BBDO Bangkok (3), Rabbit’s Tale (3), Sour (3), Wolf (3), Choojai & Friends (2), CJ Worx (2), Flash Bomber (2), Soho Square (2), The Leo Burnett Group (2), Team X (1), TBWA Thailand\Juice (1) and Yell (1).

China
Has has 32 finalists, which have been fairly evenly shared across multiple agencies including; Dentsu Creative (7), The Nine Shanghai (5), Karma (5), TOPic & Loong (4) and OPPO (4).

Singapore
VML has scored 25 of Singapore’s 31 entries that have made the cut at the finalists stage.

Philippines
Of the country’s 26 finalists, Dentsu Creative are leading the way in the Philippines with 7, followed closely by Leo Burnett (6), GIGIL (5) and MullenLowe Treyna (4).

Indonesia
Future Creative Network – Flock have the most finalists from Indonesia with 8, followed closely by Innocean (6) and VML (5). Overall there are 26 finalists.

Hong Kong
Cheil are the outright leaders at this stage, picking up 15 of Hong Kong’s 19 finalists.

India
McCann Worldgroup has scored all 13 of India’s finalists.

Taiwan
Leo Burnett has 5 finalists to top Taiwan. Ace Communications (2) and Dentsu Creative (1) are the only others.

Vietnam
Dentsu Creative has all 6 of Vietnam’s finalists

Bangladesh
The 5 finalists have been picked up by Asiatic Marketing Communication.

Malaysia
From Malaysia, both Havas and Leo Burnett have 2 finalists each.

Pakistan
One finalist each for Impact BBDO and Ogilvy in Pakistan.