MHA and VML team up with Nathan Hartono in the fight against terrorism in theatrical music video
Expanding on SGSecure’s “What’s your Role” campaign to mobilise the community to join the fight against terrorism, the Ministry of Home Affairs (MHA) and creative company VML Singapore have created a new music video titled “Foiled Once More”, featuring Singaporean singer-songwriter, Nathan Hartono as the antagonist who plans to inflict harm on the city-state.
Launched at the SGSecure Roadshow on 27 July 2024 at Suntec City, the new music video dives into the mind of a terrorist to uncover his motives. Played by Nathan Hartono, the terrorist “plots and plans” to destroy the city, divide the community and disrupt their way of life. More importantly, the video shines the spotlight on Singaporeans’ resilience, vigilance, and unity in the aftermath of an attack, as they rise from the rubble to rebuild the city together, ultimately foiling the terrorist’s goal of destroying the social fabric, that extends beyond physical devastation.
Nimesh Desai, Chief Executive Officer, VML Singapore, said: “In our continuous efforts to build and sustain awareness about terrorism, we decided to leverage the antagonist’s perspective to demonstrate the power of unity, and use it to encourage Singaporeans to play their roles together to keep Singapore safe.”
MHA and VML continue to take a distinctive step away from portraying terrorism as an all-consuming doom and gloom. Instead, through this edutainment music video, they opted to emphasise the strength of Singaporeans to show how an empowered and united community can help keep our home safe from terrorism. The music video stood out as a unique and captivating cinematic and melodic theatrical piece that builds on our fight against terrorism.
Wilbur Sim, Director, SGSecure Programme Office, MHA, said: “Our societal fabric is only as strong as its weakest link. The music video is a novel approach to conveying the importance of staying united as one people, and bouncing back with tenacity when a terror attack occurs. It takes a whole-of-society effort to keep Singapore, as well as our families and friends, safe from terrorist threats. Together, we make SGSecure!”
Local singer-songwriter, Nathan Hartono, said: “It was such an interesting angle to take on such an important topic. I enjoyed the creative process of figuring out how to craft a story, a song, and a character at the same time! It gave me a lot to think about, especially about the aspects of our safety we take for granted.”
Credits
Agency: VML Singapore
Mateusz Mroszczak, Chief Creative Officer
Gerald Chue, Group Creative Director
Gelo Lico, Associate Creative Director
Ee Min Goh, Junior Art Director
Kimie Ong, Executive Producer
JS Foo, Associate Strategy Director
Fred Eng, Business Director
Hazel Lim, Account Director
Liming Yu, Account Manager
Bernice Wong, Account Manager
Gisela Sim, Associate Project Director
Warner Music Singapore
Nathan Hartono, Singer-Songwriter
Lennat Mak, Head of Domestic
Charmaine Chin, Brand and Business Manager
Production House: Rolla Productions
Production House: ROLLA Productions
Director: Jake Nam
EP: Gary Tham
DOP: Kelvin Chew
Producer: Zhai Xiaoxuan
Post House: ROLLA Productions
Post Producer: Sandy Ng
Offline Editor: Ashvin Segar
Colourist: fmlik
Online Editor: Cindy Lee
VFX: Liu Qiong
Audio Mix: Fuse Adventures in Audio
