Dentsu elevates Ganga Chirravuri as President, Product & Development + adds Matt Farrington as President, Investment & Trading in APAC

Dentsu has appointed Ganga Chirravuri as President, Product & Development, APAC and Matt Farrington as President, Investment & Trading, APAC. These strategic appointments underscore dentsu’s commitment to driving innovation and growth through its client solutions across the APAC region.

Chirravuri joined dentsu in March 2023 and has been instrumental in delivering a new and improved holistic product stack, elevating the competitiveness of our solutions. He brings nearly 25 years of experience in product management and technology development and has deep, unmatched knowledge of both media and customer platforms.

“Ganga’s future mindset, creativity and long-term perspective has enabled the delivery of a product suite designed with client needs at the core, driving the effectiveness and competitiveness of our offering. More broadly, our Data & Technology evolution continues at pace and I’m delighted Ganga will spearhead this important agenda and unlock future, sustainable growth for our clients across all our brands in Media, Creative and CXM,” commented Christina Lee, Chief Technology Officer, dentsu APAC.

In his new role, Chirravuri will continue to drive the strategic development of dentsu’s digital and data product portfolios, leading a team of talented engineers to build scalable, commercial solutions that are customisable to client, brand and market needs and drive incremental performance improvement of client’s ad dollars.

Prior to dentsu, Chirravuri has extensive experience in software and product technology with a decade at Verizon and more recently as Chief Product Officer at Shopmatic and Chief Technology Officer at CtrlShift, which was recognized by Founders Grid’s as one of the top 50 thriving startups in Southeast Asia. He was also ranked among the top 50 CIOs in ASEAN by CIO publication in 2019, which honours transformational and disruptive CIOs within Southeast Asia.

Farrington brings over 20 years of experience across modern and emerging media ecosystems having worked at agencies including GroupM and Omnicom, occupying leadership roles across both Australia and Singapore. He joins dentsu from Yahoo where he was the Head of Partnerships & Investment, APAC and led the investment strategy for Yahoo Ad Tech across the region, including establishing multi-market holding group partnerships and overseeing all deal and investment activities.

As President, Investment & Trading, APAC, Farrington will focus on developing high-quality media investment solutions that deliver sustainable, value-enhancing outcomes for clients, build leading capabilities within our agency disciplines, and strengthen relationships with key partners. His extensive background positions him well to lead and develop commercial partnership frameworks that create value for all stakeholders – our partners, our teams, and our clients.

Prerna Mehrotra, Chief Client Officer & CEO Media APAC, dentsu, said: “New media ecosystems are redefining the possibilities of what media can deliver. To win in this unbounded era we need to integrate media with data, technology, creativity, production, sports and entertainment to create new, deeply connected propositions that accelerate new revenue streams for clients. This starts with having visionary talent who fundamentally understand the complexity of the landscape, the opportunities for growth and how to realise it. It starts with our craft.”

“These appointments are testament to that dedication to craft and innovation; Ganga and Matt’s roles mark a significant step-up, not only in capability but in our ability to deliver integrated, ‘++’ solutions for clients, delivering unparalleled impact by being client-first, craft-led and digitally ahead.”

The appointments commence with immediate effect, with both Chirravuri and Farrington based in Singapore.