The Friday Vietnam creates quirky Zalopay campaign shaking up financial habits
In the bustling streets of Vietnam, where tradition and modernity dance in a delicate balance, Zalopay, a pioneering fintech company, has set out to reshape the financial landscape of its people. Launching a vibrant new campaign via The Friday, Zalopay is no longer just an e-wallet; it has evolved into a comprehensive payment platform, destined to revolutionize how users manage their finances.
Breaking free from the restraint of tradition has never been easier, especially when it comes to personal finances. So, who better to shatter old financial habits than the inanimate objects that have silently observed these routines for years?
In Zalopay’s latest campaign, quirky inanimate friends like chatty fingernails, wise slippers, and observant walls humorously highlight our clunky and old-school money routines. They don’t just point and laugh; they steer you towards smarter, sleeker financial choices—all with Zalopay’s innovative backing.
With Zalopay’s new functions, users can make payments from all banking apps, cards, and Apple Pay without linking bank accounts. The app also includes a financial bundle with six products, ranging from savings and stock investments to consumer loans, helping users easily manage their money. Especially with Zalopay Priority, users earn points for all payments and can redeem them for exclusive perks, a privilege usually reserved for high-end credit cards.
Finance can often be a drab and daunting topic, but bringing it to life through the witty banter of lifeless objects makes Zalopay’s features not just informative, but captivating. This approach transforms the mundane into an interesting narrative, making financial topics both entertaining and engaging.
The campaign created a buzz in Vietnam with the launch of Zalopay’s new identity. It was followed by three 30-second films highlighting its key features: seamless payments from any source of funds, diverse financial services, and the Zalopay Priority program.
