House of the Dragon comes to life via Astro and Talon Creative’s immersive activation

With the arrival of HBO’s House of the Dragon’s second season, Astro in collaboration with HBO brings the world of Westeros to life in an immersive activation takeover of the Pasar Seni MRT station. The collaboration is supported by Talon Creative Malaysia, MRT Corp, Mindshare and Durian Events.

Fans visiting the Pasar Seni MRT station will experience a complete takeover with banners featuring the houses and character images throughout. Structures were built to immerse fans in the world, with sculptures of dragon’s eggs and the sigil from House of the Dragon placed prominently in the main concourse. For an extra added bit of fun, fans can see the world come to life on digital screens and interactive augmented reality and AI experiences to see what they would look like if they were in Westeros.

Tai Kam Leong, Chief Sales and Marketing Officer, Astro, said: “As Malaysia’s leading content & consumer media company, we always strive to bring not just the best of entertainment for all Malaysians but truly deliver unique experiences for Malaysians as well. The world of Westeros is an iconic place and we saw an opportunity to take that experience on screen and turn it into something delightful and unexpected for fans.”

Benedict Tan, Creative Director of Talon Creative, added: “We were fans of the show and the team was really excited to pull that world from the screen and bring it to the fans in real life. And at Talon, we try to see things through a lens of entertainment, and in this instance it was all about creating something special for visitors and fans, integrating the power of AI and augmented reality to bring them into the world.”

The takeover was launched in an event featuring cosplayers dressed as House of the Dragon characters and even live performances of the show’s iconic music.

Wong Sook Fun, Business Director at Mindshare, said: “We saw an opportunity to explore a non-traditional media space and to create that bridge between Astro, House of the Dragon and MRT Corp, creating an experience that is unique and memorable for the fans.”

Step into the world of Westeros, House of the Dragon Season 2, at Pasar Seni MRT station between 20th July 2024 to 11th August 2024.