INNOCEAN hires ex DDB and Mediamonks executive Susanne Plümecke as European COO
Susanne Plümecke has signed on with INNOCEAN as the agency’s new European Chief Operating Officer. Plümecke joins from Mediamonks, where she served as Managing Director – Germany.
Plümecke will be leading an agency with 200 employees in Germany and over 400 employees Europe-wide. She will be based in the Berlin office – where she already knows part of the team from her 15 years in leading positions at DDB – splitting her time between the capital city and Frankfurt, where INNOCEAN’s regional headquarters and main clients are based. She will report directly to Sam (Wooksang) Ryu, CEO & President of INNOCEAN Europe, and will work closely together with the local leaderships in Europe’s big5 markets.
The Berlin and Frankfurt operation consists of various teams working together in the various aspects of the Hyundai Motor Group communications in the European region. While both offices have historically collaborated, an increasingly integrated planning is bringing the collaboration between these two offices even closer.
The office in Frankfurt is home to several multidisciplinary teams, including German campaigns, Retail Marketing, Brand Experience and the agency’s Innovation Centre of Excellence, merging its Strategy, Insight & Analytics, Media and Adtech activities. This year, it set-up INNOCEAN X, a new spin-off agency specializing in driving experience, motorsport, event, e-sports and content creation in the digital world.
The Berlin office operates as the Creative Centre of Excellence for European campaigns. The team, led by Gabriel Mattar and Ricardo Wolff since 2018, has scored numerous creative successes, winning 138 awards – 6 of them a Grand Prix – over the last 6 years, the latest being the Grand Prix for Good at Cannes Lions this last June.
Plümecke said: “Decisive were the enthusiasm for innovation alongside excellent creativity. Ready-made recipes are a thing of the past. In our industry, one must constantly try new things and I see this at INNOCEAN. I have worked in both traditional and digital agencies with truly innovative business models. Now, I am eager to leverage this experience at INNOCEAN, improving processes and integrating tech and creativity on a new level.”
Meanwhile, INNOCEAN is a global marketing and communications company headquartered in Seoul, Korea with 46 offices in over 23 countries located in the Americas, Europe, Asia and the Middle East, and more than 3,700 creative individuals around the world. Launched in May 2005, INNOCEAN leads marketing and communications strategies and implementation for a wide array of global and local brands. With its extensive experience working with numerous large-scale global tentpole events in sports, auto, expos and others, as well as its growing investment in and commitment to content, digital and mobility services, INNOCEAN is valued by clients for its ability to provide sophisticated and comprehensive marketing solutions.