Bestads Best of the Week Reviewed by Gabriela Lungu, Executive Creative Director, Publicis, UK

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Gabriela Lungu, executive creative director at Publicis UK and founder of WINGS Creative Leadership Lab.

BEST TV
Winner: Bodyform/Libresse ‘Never Just a Period‘. My gut… I mean my womb tells me there’s not a woman or person with periods out there who doesn’t resonate with this ad, so I obviously do too. What’s fresh and works particularly well in my view is the addition of the old paintings – dozens of faces of exasperated, suffering, worried women, rolling their eyes in annoyance and disbelief at centuries of being minimised or dismissed. Paired with the female-only orchestra, you get a sense of timeless solidarity and timely support. I love how the brand and the agency find new ways of being both consistent and surprising and how their work doesn’t feel formulaic. CONTINUE READING…