Blak Labs Singapore creates new Samsonite spot sharing a fisheye view on travel
Samsonite, the world’s leading lifestyle bag and luggage brand, presents its patented Aero-Trac Whirl suspension wheel system, designed to minimize rolling vibration and noise effectively, via this new spot, created by Blak Labs Singapore, featuring a pet fish hitching a ride atop a Samsonite suitcase as it traverses across undulating terrain.
Available across a selection of its stylish suitcases, these quiet and manoeuvrable wheels ensure smoother journeys.
“We aimed to spotlight the ground-breaking Aero-Trac™ Whirl suspension system,” said Hazlina Dayangku, Assistant Director, Marketing & Brand Strategy (SEA), Samsonite Singapore. “This advanced technology significantly enhances manoeuvrability, shock absorption and noise reduction, ensuring an unparalleled travel experience for our customers. Collaborating with Blak Labs, we crafted a narrative that celebrates these remarkable features but also adds a touch of wit and intelligence, showcasing our commitment to innovation and customer satisfaction.”
“A fish bowl is a clever way to demonstrate the smooth, stable and silent nature of our suspension wheels,” says Douglas Goh, Head of Creative Asia (Digital), Samsonite Asia. “Not only did our goldfish arrive safely at its destination, other fishes also jumped in for the ride.”
Koh Hwee Peng, Creative Partner of Blak Labs, said: “People have the attention span of a goldfish. Our spot delivers the message in a charming and captivating manner.”
The campaign makes a splash across Asian markets this week. It was produced by Moviola via Ronny Lee and Carol Yuen. And directed by Juffrie Friday. No animals were harmed in the making of this film.
