Clive Sin and Marie Lee join VIRTUE APAC’s creative and strategic teams
VIRTUE has strengthened its APAC team, adding Clive Sin as senior content creator and Marie Lee as a senior strategist.
With a background that spans creative development, content creation, and production, Sin brings a multi-disciplinary approach to his work. He was previously at RAPP Singapore and has also spent time at Studio 155, Socialyse and Havas.
Sin will play an integral role within VIRTUE’s content and entertainment studio – an end-to-end offering that includes content strategy, creative development, production and measurement – leveraging the agency’s entertainment-driven DNA to produce high-quality, engaging content for clients and supporting Virtue’s growth and ongoing success.
Lee joins from VaynerMedia, where she spent over two years in a senior strategy role. With a strong foundation in documentary research and experience at Culture Group, her experience has honed her skills in cultural prediction, strategy and social insights.
At VIRTUE she will lead strategy on the global social retainer for prestige beauty brand Clé de Peau Beauté, in addition to driving the agency’s cultural foresight and prediction capabilities – a proprietary model for brands to qualify culture capital and identify networks and communities for growth, to provide a deeper and more meaningful view into culture and the context of the world.
Lesley John, managing director at VIRTUE APAC, said: “We pride ourselves on attracting talent that is fearless in pushing boundaries, challenging the status quo and an ability to think beyond conventional career paths. Clive and Marie are perfect examples of the new generation of creatives and strategists who are reshaping our industry. Their unique perspectives and fluid approaches to how they work will further elevate our ability to create culturally resonant and impactful work for our brands.”
Sin said: “VIRTUE has a strong reputation of embracing experimentation and innovation and I’m excited to bring my experience to the agency. I look forward to collaborating with a team that values diversity of thought and is committed to building brands that resonate with culture.”
Lee added: “VIRTUE’s approach to strategy is refreshingly aligned with my own philosophy of immersing in culture to inform and inspire. I’m excited to bring my passion for pop culture and brand building to a place that truly values non-conventional thinking and cross-disciplinary collaboration.”