TBWA\Nissan United Thailand celebrates the durability of Nissan pickup truck
Nissan pickup trucks have been a cornerstone of Thailand’s roads since 1953, marking the first entry into the Thai market and playing a pivotal role in shaping the nation’s economic progress. From the very beginning, Nissan’s DNA has been rooted in durability—a true no-nonsense workhorse.
It’s no surprise, then, that the spirit of Nissan pickup drivers mirrors this resilience.
TBWA\Nissan United Thailand wanted to honor these qualities in Nissan’s communication, celebrating the unyielding spirit of their drivers and the durability of Nissan pickup trucks. To do so, they partnered with Songkran Rangsan, the winner of The Voice Season 2, and Tawanchai, the ONE Featherweight Muay Thai World Champion. Both have risen to the pinnacle of their disciplines, inspiring countless others along the way. Together, through a powerful piece of music, TBWA\Nissan United aims to inspire drivers to continue forging ahead, no matter the challenges that lie ahead they can also count on Nissan Navara to be by their side.
Credits
Client: Nissan Thailand
Agency: TBWA\Nissan United
CCO: Theerapol Tim Koomsorn
CD: Thaveewong Prasopsant
Group Heads: Surasak Tanjumrat, Nattaporn Kosiampaiwong
Managing Director: Ray Co
Head of Traffic: Thanyalak U-suparb
Account Management: Saengdi Sidaeng, Patteera Thanapatworanan
Producer: Weerawit Thitimethapirom
Production House: Gumxie
Director: Awiroot Paiboonattakit
Producer: Duangkamol Wongpratoom, Panthita Choojitngamwong
AD: Pongpon Sawangvong
DP: Thrinnanon Samrej
