UltraSuperNew turns up the heat on language lessons for Duolingo’s summer campaign
Summer is the perfect time to take a break from the daily grind, unwind, enjoy outdoor activities, socialize, and maybe even have a summer fling. However, for language learning app Duolingo, all this fun presents a challenge: the distractions often lead its language learners to neglect their lessons. Amid the excitement of fun and the prospect of summer romance, the app can easily be forgotten.
To keep Duolingo top of mind and encourage continued language learning, the app has launched “A Summer Fling with Duo”, a fun and interactive kissing game on TikTok. For a limited time only, Duo, the app’s mascot, has been transformed into a smoking hot body pillow, inspired by the popular Buff Duo meme, inviting players to compete for a chance to win their own life-sized version. To win the ultimate summer fling with Duo and a coveted body pillow, players must demonstrate their kissing prowess by syncing the most kisses with Buff Duo in a TikTok AR game.
Created by the independent creative agency UltraSuperNew Tokyo, the game will be promoted by key lifestyle influencers who will play the AR game and proudly showcase their Buff Duo body pillows on TikTok.
Bunrei Yamane, Social Media Manager, Duolingo Japan said: “We wanted to create something fun and easy for everyone to enjoy, whether you’re staying cool indoors or out and about this summer. The Buff Duo filter is a playful reminder that Duo is here for you wherever you go.”
Andres Aguilar, Creative Director, UltraSuperNew Tokyo added: “Why would you ever leave the house in search of a summer romance if you can cuddle your own green buff hunk under the perfect 23-degree, air-conditioned comfort of your home? Keeping your Duolingo streak alive has never been this sexy…”
The game is live on TikTok today until September 21. Winners will be notified by direct message on the social media platform, selected from the top scorers who shared their playthrough with the hashtag #デュオとひと夏の恋 (#SummerFlingWithDuo), and will receive their very own Buff Duo body pillow by post. The number of pillows is ultra limited, making them the ultimate collector’s item and their owners the most deserving of a hot summer adventure with Duo.
Twenty six influencers will create content with the Duolingo filter to amplify the campaign, including seven well-known creators who also got their own Buff Duo body pillow to cuddle and play around with. They are: @chichan.dhychan, @ryunarisa1115, @setteiseven, @anpangchan, @torapin0401, @ishi_mitsu, and @shintaka.com
Credits
Client: Duolingo
Sho Mizutani, Country Director
Bunrei Yamane, Social Media Manager
Agency: UltraSuperNew Tokyo
Francois Claverie, Group Creative Director
Andres Aguilar, Creative Director
Oguzcan Kaganoguzbeyoglu, Associate Creative Director
Ryo Motooka, Copywriter
Noga, Copywriter
Nick Stillittano, Senior Copywriter
Tran Hoai Anh, Junior Art Director
Lisa Kerr, Content Strategist
Yan He, Creative Technologist
Shota Kawanabe, Creative Intern
Yumi Esposito-Pueblo, Group Account Director
Justyna Jakubik, Account Manager
Alex Schmidt, Assistant Producer
Francisco Narciso, Photographer
