Tom Ford’s Winter 24 campaign takes the audience through the vibrant city of Shanghai

Tom Ford’s Winter 2024 campaign is a cinematic narrative set in Shanghai, commonly referred to as Modu – the “Capital of Magic” by its inhabitants. The campaign unravels through a series of three interwoven stories, each capturing the city’s contrasts of darkness and light, tradition and modernity.

Produced by HAMLET and directed by Tom Ford’s Senior Director Brand Image Zhang Qingyun, the 2 minute film is a cinematic glimpse into the heart of the city and sets the scene for the narrative of three distinct characters portrayed by top models Fei Fei Sun, Rianne Van Rompaey and Meng Yu Qi.

Fei Fei Sun gazes over the nighttime cityscape from a lofty vantage point, embodying the city’s energy and allure. Rianne Van Rompaey navigates the streets at ground level, her intensity transforming her bright, almost surreal surroundings. Meng Yu Qi experiences Shanghai through a psychedelic lens, portraying a rock star’s elegant decadence. As the story develops, the three protagonists briefly cross paths in transitory moments filled with promises of seduction. The city’s fusion of hyper-modernity and tradition provides the perfect environment for this compelling cinematic tale, weaving together different perspectives into a single, cohesive vision.

Yimeng Zhang, managing director and Executive producer of Hamlet China, said: “We’re thrilled to have been part of the Tom Ford Winter 2024 campaign. Collaborating with the talented Tom Ford team was an absolute pleasure, and I couldn’t be more pleased with the stunning result of this atmospheric film.”

Credits
TOM FORD team
WW SVP Brand Image: Rebecca (Becky) Mason
WW VP Brand Image: Sandra Leko
WW Sr. Dr. Brand Image +Film Director: Zhang Qingyun
WW Dir Brand Image: Patrick Mueller
WW Dir of Brand Image Production: Kristina Bui
WW Brand Image Producer: McCall Moody
Models: Rianne Van Rompaey, Fei Fei, Meng Yu Qi
Stylists & HMUA
Stylist: Marie Chaix
Stylist Agent: Brigitte Sondag
Stylist Producer: Eeva Levula
Stylist Assistant: Arnaud Buisson
Hair Stylist: Damien Boissinot
Hair Stylist Agent: Christopher Miles
Hair Stylist Producer: Satsuki Ochsner
Hair Assistant: Shuco Sumida
Makeup Artist: Dick Page
Makeup Artist Agent: Brennan Casey
Makeup Artist Producer: Carolyn Lano
Makeup Assistant: Tomomi Shibusawa
Director: Zhang Qingyun
Director of Photography: Jack Webb
HAMLET China production team
Managing Director and Executive Producer: Yimeng Zhang
EP: Nancy Wang
EP Assistant: Yang Zhang
Video Producer: Winson Wang
Video Line Producer: Xin Shi, Zhi Yuan Wang, Ying Sun
Travel Coordinator: Duffy Du
B Roll-DOP: Shaw
Print Producer: Lynn Li
Print Line Producer: Lin Lu
Photo Assistant: Obi Wang, DJ Wang
Art Director: Aliang
Casting: AJ