Klook appoints The Secret Little Agency

Independent creative agency, The Secret Little Agency has been appointed by Klook as its creative partner for their upcoming global brand work, following a competitive closed-door pitch.

Eunice Tan, Group CEO, of The Secret Little Agency, said: “Klook has transformed the way we travel and enjoy experiences over the past decade. We are excited to embark on this journey and to work together to co-create a revolutionary brand as they enter their next chapter of innovation.”

Founded in 2014, Klook has disrupted the travel industry to become Asia’s leading travel services and experiences platform. Celebrating their 10th anniversary this year, this appointment marks a new milestone for the brand. The Secret Little Agency’s remit includes the development of a global brand strategy for marketing and communications, conceptualisation of global brand platforms and campaigns, as well as mapping opportunities for future experience pillars.

“Choosing the right partner to support our next stage of growth was crucial. The Secret Little Agency demonstrated a clear understanding of our goals and brought fresh ideas to the table. We’re excited about this collaboration and what we can achieve together to bring even more joy to millions of travelers around the world,” said Marcus Yong, Vice President, Global Marketing, Klook.

This win is yet another milestone for The Secret Little Agency, following their win at Fast Company’s Innovation By Design 2024 announced in July this year. Klook will join the agency’s list of global clients which include Star Alliance, IKEA Singapore, Marriott Bonvoy, DBS Bank and more.