Eileen Ooi appointed to APAC CEO role at PHD

Omnicom Media Group agency PHD has appointed Eileen Ooi as CEO, Asia Pacific. With over 19 years of industry experience, Ooi was most recently CEO at OMG Malaysia. Prior to that, she spent four years with PHD Malaysia as its Managing Director.

This appointment underscores OMG’s commitment to promote from within the organisation. It is also a testament of Ooi’s stellar track record for building businesses that are powered by strong client relationships and an unwavering commitment to drive growth and innovation. With her at the helm, Ooi has successfully transformed OMG Malaysia into a formidable force to be reckoned with. This is evidenced by OMG Malaysia being named Best Performing Media Network by RECMA earlier this year, with PHD Malaysia and OMD Malaysia claiming #1 and #2 spots, respectively, in vitality. On the back of strong new business conversions for clients including CelcomDigi, Tyson Foods, and Vinda, and impressive client retentions for HSBC, Beiersdorf, and Wipro Unza, the network also saw their strongest employee engagement scores.

In her new role, Ooi will lead PHD business operations across APAC and work with clients from many of the world’s most well-known and successful brands, including Volkswagen Group, CHANEL, Diageo and Singapore Airlines. Ooi will report directly to Tony Harradine, CEO, Omnicom Media Group, APAC, and Guy Marks, CEO, PHD Worldwide.

With Ooi’s successor expected to be named in Q4, she will continue to oversee OMG Malaysia as CEO in the interim, ensuring a seamless transition and sustained momentum.

“Eileen has a unique ability to identify strategic opportunities and effectively converting them into tangible results. Under her visionary leadership, OMG Malaysia has undergone a remarkable transformation, achieving significant business growth, with client and employee confidence at an all-time high. With her cumulative experience as well as her understanding of the business needs at PHD and at the group-level, Eileen will successfully steer PHD Asia Pacific towards a new era of growth,” said Tony Harradine, CEO, OMG Asia Pacific.

“PHD promises our clients that we will help them outthink, outpace and outgrow the market,” said Guy Marks, CEO, PHD Worldwide. “ With her record of driving growth for her clients and her agency alike, Eileen is the ideal choice to ensure that PHD APAC delivers on that ambition. She’s a practitioner with an eye for detail, she moves at pace and is a fierce collaborator – all things that will make her a great partner to our clients in Asia Pacific. I am excited to work with Eileen to make PHD’s new proposition, “Intelligence. Connected.” a reality in the region, delivering a competitive advantage for our people and our clients.

An avid advocate of talent development, Ooi actively contributes to the broader advertising industry by participating in local and regional speaking engagements. Additionally, Ooi was recently re-elected as President for the Malaysian Digital Association (MDA).