WPP’s Onefluence picks up L’Oréal Vietnam

WPP’s Onefluence has been appointed as the full-service influencer marketing agency for L’Oréal Vietnam with a three-year retainer agreement that signifies the beauty giant’s commitment to harnessing brand advocacy as a key driver of business growth.

The win comes after a rigorous pitching process, where VML and Mindshare demonstrated an in-depth and nuanced understanding of the Vietnamese Influencer market, complete with audience insights and a strong grasp of emerging trends. Combined with a data-driven approach that prioritizes performance management and data analysis at every step along the way, the agencies will work closely with L’Oréal Vietnam to ensure strategic and impactful influencer activations. A dedicated team comprised of L’Oréal Vietnam and local and regional subject matter experts from WPP’s Onefluence will come together to form WPP Beauty Tech Lab, and will work seamlessly across agency-client boundaries to help shape the new era of influencer marketing.

“In today’s dynamic landscape, advocacy has become a critical element for success, especially for the beauty industry,” says Matthieu Guerin, Chief Digital Marketing Officer, L’Oréal Vietnam. “We are confident that this partnership will enable L’Oréal Vietnam to strengthen and accelerate our advocacy performance, drive advocacy strategy that connects with consumers in innovative and authentic ways, and drive strong love of our brands.”

“We are thrilled to partner with L’Oréal Vietnam, a leader in beauty innovation,” says Ha Nguyen, CEO, VML Vietnam. “By bringing together our expansive capability suite in strategic thinking and creativity with our expertise in innovative technology, we will empower L’Oréal Vietnam to achieve its influencer marketing goals.”

This partnership marks a significant step forward for L’Oréal Vietnam, VML and Mindshare, solidifying their commitment to shaping the future of influencer marketing in Vietnam.