Effie Awards Singapore 2024 announces winners: BBH Singapore named Agency of the Year

The Effie Awards Singapore 2024 culminated in a spectacular showcase of the most creative and effective marketing campaigns. This year’s Gold winners represented the pinnacle of innovation, blending creative storytelling with measurable impact across various industries. BBH Singapore was named Agency of the Year, Effie Singapore, and BBH client, Income Insurance was also named Marketer of the Year.

Leading agencies and brands across multiple sectors were recognized for their ability to push boundaries and deliver results, with campaigns that left an indelible mark on consumers and industry alike.

Gold Winners

1. Forsman & Bodenfors – Mandarin Oriental – “Letters To Neighbours”
• Categories: Small Budgets – Non-profit, Products, Services & T&SE (Timely Opportunity & Current
Events)
• Forsman & Bodenfors clinched two Golds for their work with Mandarin Oriental, demonstrating that big ideas can indeed come from smaller budgets. Their campaigns captured the hearts of the audience, proving that creativity is the key to elevating brands, no matter the scale.

2. Publicis Singapore – Singtel – “GOMO DATA BANK”
• Categories: Customer Experience & Internet, Telecom & Software
• Publicis Singapore emerged as one of the night’s top winners with multiple Gold awards for Singtel. Their campaigns revolutionized the way consumers interact with telecom services, making data- sharing a seamless and customer-centric experience. The GOMO Data Bank campaign was a standout, showcasing how innovation can redefine the industry.

3. BBH Singapore – Income Insurance – “The Super Safety Briefing”
Category: Insurance, New Product, Service or Business – Launch, Innovation or Line Extension
• BBH Singapore secured Gold for their transformative campaign with Income Insurance, turning what could have been a traditional insurance message into a compelling, effective narrative that resonated widely with the public. This win highlights BBH’s ability to elevate an often-overlooked industry through innovative communication strategies.
• Strucking Gold again for Income Insurance, this time in the New Product, Service or Business category. Their innovation in launching new products with creative flair demonstrated their prowess in understanding consumer needs and delivering accordingly.

4. Leo Burnett Singapore – McDonald’s – “McGriddles”
• Category: Sustained Success
• Leo Burnett Singapore claimed Gold for McDonald’s in the Sustained Success category, recognizing their long-term excellence in keeping the brand top of mind. The agency’s ongoing work with McDonald’s continues to deliver results, ensuring that this iconic brand remains a leader in the competitive food and beverage space.

5. Ogilvy Singapore – Changi Airport Group – “The airport that became a Swiftie”
• Category: T&SE (Timely Opportunity & Current Events)
• Ogilvy Singapore won Gold for their Changi Airport Group campaign, leveraging timely opportunities to connect with consumers in a creative and effective manner. Their campaign stood out for its strategic execution and emotional resonance, turning an airport experience into something memorable.

Each of these Gold-winning campaigns exemplified the core values of the Effie Awards—blending creative excellence with measurable success. These campaigns not only captivated audiences but also delivered substantial business results, proving the power of marketing when it’s done right.

Rowena Bhagchandani, Dhiren Amin, Co-chairpersons of the Effie Awards Singapore 2024, said: “This year’s Gold winners are a testament to the incredible talent and strategic thinking present in Singapore’s marketing industry. These campaigns have truly set the bar for what can be achieved when creativity and effectiveness go hand in hand.”

The Effie Awards Singapore 2024 recognized the achievements of a wide range of industries, from telecommunications and finance to food and beverage. This year’s focus on innovation, sustained success, and the integration of timely opportunities made it clear that brands and agencies are continuously finding new ways to connect with their audiences and drive results.

For more information on all the Gold winners and other category results, click here.