1 Grand Effie, 15 Golds, 29 Silvers and 43 Bronzes awarded at the 2024 APAC Effie Awards
Effie Asia Pacific have announced the most effective marketing campaigns of 2024 at their Awards Gala, held at the Four Seasons Hotel in Singapore.
88 Winners beat out the competition to clinch metals – 1 Grand Effie, 15 Golds, 29 Silvers and 43 Bronzes.
Til It’s Done by Ogilvy Melbourne dominated the competition across several categories, emerging with 3 Golds, 1 Silver, and the coveted Grand Effie. Their work with Football Australia drummed up support for the national football team The Matildas amidst languishing interest through conveying their grit and tenacity towards making their mark at the FIFA Women’s World Cup, and also claimed them the title Agency of the Year for the first time.
Ogilvy held on to the top honour Agency Network of the Year for the sixth year running with 6 Golds, 7 Silvers, and 14 Bronzes coming out from Australia, China, India, Thailand, Singapore, and South Korea.
The Womb Communications was crowned Independent Agency of the Year, the second time the India-based agency has come out on top.
Football Australia and The Matildas walked away with Marketer of the Year and Brand of the Year for their success in the Til It’s Done campaign, which also marks the first time that a sports-based brand and marketer has made its appearance in the special awards.
Winners emerged across 10 territories, with India leading the winner’s table with 34 Effies, followed by Australia with 15 Effies, and New Zealand close behind at 13 Effies.
Gold Effies from Asia include:
Ogilvy Gurgaon ‘Joke in a Bottle’ for Coca-Cola
Ogilvy Mumbai ‘My Birthday Song’ for Mondelēz India
The Womb India ‘Can A Cookie Teach You How To Live?’ for Britannia Industries
Leo Burnett Mumbai ‘Drove 1.4bn Visits In A Nation of 1.4Bn’ for Flipkart Internet
Leo Burnett Mumbai ‘Helping Farmers Fight Climate Change’ for PepsiCo India
McCann New Delhi ‘An Envelope for Women’s Financial Fate’ for Ujjivan Small Finance Bank
McCann New Delhi ‘An Envelope for Women’s Financial Fate’ for Ujjivan Small Finance Bank
Grab Creative ‘Find Me Here – Benches’ for Grab
Grab Creative ‘Find Me Here – Benches’ for Grab
Grab Creative ‘Find Me Here – Benches’ for Grab
Ogilvy Bangkok ‘Not Very Sweet’ for Dutch Mill
2024 Awards Chairperson, Tze Kiat Tan, said: “The APAC Effie Awards provide a platform not only for recognizing outstanding work but also for inspiring our industry to strive for excellence as marketers. Winning an Effie is proof that you have delivered results and made an impact in our highly competitive and diverse landscape. Congratulations to our winners on this remarkable achievement and for setting a new standard for marketers in our region.”
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:
The full list of winners can be accessed here. All winners and finalists will be accorded points towards the 2024 Effie Index, which ranks the most effective agencies, marketers, and brands globally. The index will be announced in 2025.