Bestads Best of the Week Reviewed by Katyana O’Neill, Associate CD, Johannes Leonardo, NYC

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Katyana O’Neill, associate creative director at Johannes Leonardo, New York.

BEST TV
Winner: Meridian Bank ‘World of Numbers‘. A visual treat. We’ve seen banks play in this space, but the direction and tone of this one felt fresh to me. I think the power in this piece is that the viewer has been allowed to spend the time absorbing this, strangely beautiful, Orwellian world. So often brands are quick to get to the part where they save the day. But letting the tension play out is much more entertaining for the audience. And entertaining is what ads are meant to be. Right? RIGHT? CONTINUE READING ON BESTADS…