Declan + Imogen’s Creative LIAisons Diary #2: Acid Reflux and Enlightenment – What Vegas Taught Us

BMF copywriter Declan Harrick and art director Imogen Wetzell Ramsey AKA “Dimo” are representing Australia at the 2024 LIA Creative LIAisons program in Las Vegas, featuring some of the world’s most respected creative directors as speakers. Here Dimo report exclusively for CB.

We’ve got acid reflux.

It’s hardly surprising. If anything, it’s deserved. We’ve overconsumed at every opportunity. Fried chicken for dinner, pizza for lunch, and sometimes both for breakfast.

But in a segue you could see coming from a mile away, we’ve also been lucky enough to overconsume at the LIAs.

That’s meant feasting on… nah, we’re not going to do that.

Days 3 and 4 have been different. We’ve broken up into teams and had a crack at a live brief, sat in on juries as they debated whether an ad was funnier with or without dolphins, and seen possibly the most insane proactive idea ever.

So what did we learn?

• Working with one creative is easier than working with nine.
• The French are wickedly skilled on the tools.
• Juries are remarkably nice, especially when you consider just how many pieces of work they have to get through.

Everything considered, we might actually leave Las Vegas smarter.

Until next time,
Dimo