One Bangkok and Flow Bangkok create excitement in Thailand via new Back from Bangkok campaign
One Bangkok, a brand in the real estate industry for creating high-quality living experiences, has been recognized for its outstanding residential and office developments. But now, One Bangkok is set to launch a “city-sized retail destination” that promises to enhance and energize your lifestyle in ways beyond expectation.
One Bangkok Retail understands that in a city that never sleeps, like “Bangkok,” creating something truly memorable means going all out. That’s why this new retail space will bring together the very best, ONE-OF-A-KIND elements from all over the city, housed exclusively at One Bangkok Retail.
“The challenge today is to create curiosity among Bangkokians and people worldwide, to highlight the uniqueness of One Bangkok Retail, an experience like no other,” said Flow BKK. “Have you ever visited a place that no one has been to before? When you return, people always ask, ‘How was it?’ That’s the feeling we want to evoke in viewers—the curiosity and the desire to visit ONE BANGKOK Retail.”
“Back from Bangkok of Bangkok” is a 90-second commercial that features only 2-3 spoken lines. While no mall or product shots are included, Factory01 ensures that the essence and thrill of One Bangkok Retail will come across effortlessly. The film features over 500 actors of all ages, genders, and professions. As the crowd gathers, eager to ask about something mysterious, it heightens the curiosity of the audience, making them want to discover the answer. So, no matter who you are, One Bangkok Retail will be a place that offers a memorable experience for everyone.
One Bangkok Retail is set to open its first two zones, Parade and The Storeys, on October 25, 2024. Come and experience The Rhythmic Shopping Experience – a shopping experience that even Bangkokians have never been to.
Credits
Agency: Flow Bangkok, Thailand
Chief Creative Officer: Torsak Chuenprapar
Executive Creative Director: Kanit Mingmuang
Senior Copywriter: Atichai Ditcharoen
Art Director: Natnicha Chianman
Creative Group Head: Supakit Sukaroj
Art Director: Pakjira Yodying
Senior Graphic Designer: Vanvisa Wangbamrungsak
General Manager: Natdhee Sopondhitipun
Communications Director: Sirapa Kanchanasuppawong
Communications Manager: Sawarin Juntaratip
Agency’s Producer: Chanoknan Wongwises
Production Company: Factory01
Director: Wuthisak Anarnkaporn
