Samsung celebrates family via new Outreach Nepal film for Dashain
Samsung Nepali has released its Dashain Brand Film, which celebrates the themes of family, love, and togetherness during this festive season. Titled “Daughter Coming Home for Festival,” the film showcases the spirit of Dashain, Tihar (Nhu Daya Bhintuna), and Chhath, illustrating the deep cultural connections that define this time of reunions and celebrations.
The narrative follows an elderly couple who are eagerly preparing for the homecoming of their married daughter, son-in-law, and granddaughter, emphasizing the festival’s significance in Nepal. As they reminisce about cherished memories, the daughter notices her parents’ home appliances are outdated and surprises them with a brand-new selection of Samsung products.
This moment captures the tender dynamics within families, particularly highlighting the traditional societal norm where parents may feel hesitant to accept lavish gifts from their daughters. The film thoughtfully breaks this stereotype, depicting the daughter reassuring her father that Dashain is truly about caring for one another. In this way, the appliances become more than just gifts; they symbolize love and connection, encapsulated in the theme of #MayaKoUpahaar.
The film ends with the family experiencing the joy and convenience brought by the new appliances, highlighting Samsung’s festive offers that encourage families to celebrate festival with the latest innovations. The campaign reminds us that technology is not just about upgrading homes but about enhancing the love shared during these cherished moments, a perfect representation of #MayaKoUpahaar.
This storytelling has quickly gained appreciation in Nepal. Viewers have been sharing their emotional connection to the film, reaffirming the belief that the most impactful stories are born when creativity meets cultural relevance. The magic happens when creativity, emotions and culture come together. The film not only showcases Samsung’s latest home appliances but also embodies modern values of empowerment and mutual respect within families. It resonates deeply with the Nepali audience, many of whom relate to the heartfelt story of family members reuniting after long separations, particularly during this festive season.
DigitalIn, the creative-driven digital agency under Outreach Group and G21 production house to bring this beautiful narrative to life. Every detail was meticulously crafted to ensure the story reflected the true essence of Nepali festivals.
As festivals bring families together across Nepal, Samsung’s heartwarming campaign reminds us that technology not only upgrades homes but also strengthens relationships. The brand invites everyone to experience the joy of the festive season with the latest Samsung products, now available with exciting offers. Don’t miss the opportunity to give your loved ones #MayaKoUpahaar this festival