Fin Design + Effects Asia partners with McCann Paris bringing a touch of glamour to L’Oreal Paris’ new technology Preference product line

Top post production and VFX company, Fin Asia has recently helped create the launch campaign for L’Oréal Paris Preference Hair Colour. Fin collaborated with McCann Paris and the L’Oréal creative team to develop a unique full CGI campaign that showcases the exceptional properties and quality of the Preference product.

Fin’s challenge was to create a visually spectacular representation at a molecular level, showcasing the science behind how the product benefits hair. Crafting sophisticated and cinematic visuals was the most demanding aspect of the project, pushing the Fin team to maximizes their creativity and imagination to achieve great results.

In addition to the main films, they produced pack shots, hyper-real hair visuals, and product-focused shots. For this task, they leveraged their expertise and state-of-the-art tools, including AI technologies in the pre-visualization stage. Fin applied multiple FX simulations, complex shaders, and precise lighting techniques to deliver an impressive final result.

“At Fin, craft is our passion, and we are incredibly proud of the results of this glamorous L’Oréal Paris campaign.,” said Fin’s founder and Executive Producer, Emma Daines.

Credits
Client: L’Oreal Paris
Agency: McCann Paris
VFX Production: Fin Design + Effects
VFX Creative Director: Segundo Fernandez
VFX Executive Producer: Emma Daines
VFX Producer: Fan Liu
CG Lead: Sean Baptist
CG Artist: Chamishka Gamage, Yichen Gu
FX Artist: Xiaoming Liu, Ben Xue, Fausto Ruiz
Comp Lead: Joseph Tsang
Comp: Echo Zhao, Frankie Zhang, Xiaoxu Ran