WORKKIT Bangkok launches tribute for the late former TAT employee who inspired Thais to travel

October 21 2024, 7:28 am | BY Adam Shaw | No Comments

Nowadays, people usually plan ahead for a trip or wait for the right moment, making excuses and facing various life obstacles that lead them to neglect their travel plan. This results in a lack of time to spend with loved ones and to cherish life’s precious moments. These challenges affect everyone in urban life, including even the highest executives at the Tourism Authority of Thailand (TAT). But how long can we truly wait?

 

For the first time in TAT’s history, WORKKIT Bangkok presented a real and heartfelt reminder through a short film based on true stories. This interview-style film was created from the genuine experiences of TAT employees and conveyed the importance of valuing time and cherishing those around us. It encourages people to find time to travel together, even if it’s just nearby.

This campaign was well received by the audience, including those who feel connected to the film, making them want to travel as well. This indicates that TAT understands the insights of people who do not have time to travel and is prepared to encourage people to travel and spend time with their loved ones before it is too late.

Credit
Title : TAT l Explore Central Thailand 2024
Agency : WORKKIT Bangkok
Creative Director : Adam Siriraka
Copywriter : Thitikorn Limpinuntanakul
Art Director : Siwakorn Taprawat
Project Manager : Pat Jarasphuttiphong
Production : SomnukProduction

WORKKIT Bangkok launches tribute for the late former TAT employee who inspired Thais to travel WORKKIT Bangkok launches tribute for the late former TAT employee who inspired Thais to travel WORKKIT Bangkok launches tribute for the late former TAT employee who inspired Thais to travel