Mondelez India focuses on ‘premium gifting’ via launch of Studio creations by Cadbury

Mondelez India has launched Studio creations by Cadbury, a luxurious new collection of signature pralines. This marks one of the brand’s most significant launch in over five years, reimagining the world of premium gifting with an artistic touch. The introduction of Studio creations by Cadbury is not just a launch—it’s a celebration of craftsmanship and innovation, created to cater to the evolving tastes of today’s discerning consumers.

At the heart of this offering is a curated selection of beautifully crafted pralines with 3 exotic flavours, Gianduja, Brownie Aux Noix & Chocolat A L’Orange, that blend the finest ingredients with artistic elegance luxuriously encased in a meticulously crafted jewel toned box. Every piece is a story – a fusion of rich flavors and intricate design that invites consumers to savour the artistry in every bite. As gifting becomes more refined and unique, Studio creations by Cadbury stands out as a perfect choice for those looking to make a statement.

Nitin Saini, Vice President of Marketing at Mondelez India, reflects on this milestone, said: “With Studio creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important. The new launch also underscores our commitment towards elevating the premium portfolio; a category that’s growing significantly higher than the overall chocolate category in India.

“Our consumers are very conscious of their choice of gifts & see them as an extension of their refined tastes. With Studio creations by Cadbury, we are presenting our consumers an opportunity to Gift a taste of art; making the important ones in their life feel truly cherished. To bring this artistry to our consumers, there was no better choice of brand ambassadors than the super talented & charismatic couple, Kareena Kapoor Khan, and Saif Ali Khan. We are thrilled to welcome them to the Cadbury family.”

Kareena Kapoor Khan and Saif Ali Khan, shared: “We’re so excited to join the Cadbury family and be a part of this incredible new launch, Studio Creations By Cadbury. This is more than just chocolates—it’s about giving a gift that feels special, refined and thoughtful. We can’t wait to share this with everyone!”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, said: “This festive season Mondelez is offering a luxurious chocolate gifting experience with the launch of Studio. What stands out is how different and classy it looks and feels amongst all its competition. Saif Ali Khan and Kareen Kapoor Khan’s effortless chemistry and charm were a perfect match for the brand’s personality. The film shows how the box of Studio pralines catches attention like a piece of art does.”

Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker India, said: “This approach demands a unique perspective on audience segmentation, media usage, data, and platforms. Key to our campaign was how we segmented premium chocolate consumers, leveraged our Qcom and retail partnerships, and identified strategic corridors that drive impact. These elements were instrumental in crafting a campaign that aligns perfectly with our premium positioning.”

Phil Dall, Executive Creative Director Southeast Asia & India at Design Bridge and Partners, added: “Studio creations by Cadbury represents the next evolution in our long-standing partnership with Mondelez. We’ve worked together to create not just a brand, but an experience that truly connects with consumers. It’s about more than gifting—it’s about crafting moments of connection through artistry and indulgence, reinforcing the creative vision we’ve cultivated together over the years.”

Mondelez India has always been synonymous with elevating simple joys into memorable moments. With Studio creations by Cadbury, the brand delivers a timeless piece of tasteful art, positioning it as the go-to-choice for gifters looking to make a bold, lasting impression through gifts. This launch signals Mondelez India’s commitment to innovation, ensuring that the brand remains at the forefront of premium chocolate offerings. By blending artistry with indulgence, Studio creations by Cadbury is yet another milestone carved in Cadbury’s gifting portfolio.