Wild Space launches Singapore’s first nature film festival with surprisingly relatable stories
Wild Space, a nature conservation organisation, envisions a world where humans and nature coexist in harmony. Their latest initiative? Earth in Focus, Singapore’s first and only nature-based film festival, designed to showcase the beauty of our biodiversity and inspire audiences to protect the fragile ecosystems.
To bring this to life, Wild Space partnered with designory, a content experience agency under Omnicom Production, to launch Earth in Focus with a campaign that is surprisingly relatable.
“We wanted to avoid messages filled with grim statistics. Instead, we believe that visual storytelling, relatability, and a touch of humour would resonate better,” shared Daphne Ong, Founder of Wild Space.
The campaign highlights wildlife issues through a human lens, addressing concerns like housing issues, scarcity mindsets, and existential dilemmas––topics that hit close to home for many Singaporeans. These narratives are conveyed through a series of social media posts and out-of-home media, generously sponsored by partners who share Wild Space’s passion for the cause.
“Facts alone don’t change minds. But when people see their own struggles reflected in relatable stories, something stirs within them, sparking empathy,” says Christan Sow, Executive Creative Director at designory. “We were excited to land on a concept that approaches wildlife issues with a satirical twist.”
“Telling meaningful brand stories has always been at the heart of designory’s mission. We’re thrilled to be part of Wild Space’s journey, and we look forward to seeing people experience the festival,” added Joyce Chen, Chief Executive Officer of designory.
The Earth in Focus: Singapore Nature Film Festival 2024 promises a diverse lineup of local, regional, and international films about the natural world. Satellite events have already kicked off in the heartlands and an upcoming screening on Asian Wild Cats is set to take place at Tampines Regional Library.
In addition to film screenings, festival-goers can look forward to workshops on wildlife conservation and masterclasses on nature filmmaking and photography. An awards ceremony will also celebrate emerging creators from Singapore and the region. The two-day film festival runs from 2 – 3 November 2024, 10am to 8pm. Admission is free.
Programmes are available at https://www.earthinfocus.co/
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For more information about the campaign, contact rachel.chan@designory.com.
