iProspect Hong Kong and Pizza Hut launch “Spooktacular” Halloween campaign

iProspect Hong Kong has created this Halloween campaign for Pizza Hut Hong Kong, celebrating the spooky season which is sure to delight pizza lovers and Halloween enthusiasts alike.

The campaign encourages customers to embark on a fun, interactive search for hidden spooky faces nestled within the pizza crust and melted cheeses. This creative approach not only highlights Pizza Hut’s delicious offerings but also allows customers to rediscover their favorite food through a fun lens, making each bite a delightful surprise.

The campaign is live on social media and the OOH advertisements are strategically located in high-traffic areas of Central from October 26 to November 1, drawing attention and inviting passersby to join in the Halloween festivities.

In addition to the social and OOH efforts, Pizza Hut is thrilled to introduce a Halloween special edition: spider-shaped cheese sticks. These fun and festive treats are the perfect accompaniment to any Halloween gathering, making it easy for fans to celebrate the spooky season. The naming of the cheese sticks is pun intended; called “藍芝蛛點點棒,” the term “藍芝” refers to the blue cheese sauce dip, while “芝蛛” shares the same pronunciation as “spider” in Cantonese. There’s also an exciting “spider-catching” game on Pizza Hut social, where participants can play to win garlic bread for free, adding another layer of fun to the Halloween experience.

“Halloween is all about embracing the unexpected, and we wanted to turn every pizza into a canvas of spooky delight. By encouraging customers to discover their own surprises, we aim to transform their usual food experience into something extraordinary. It’s not just about enjoying delicious food; it’s about creating memorable moments that celebrate the spirit of the season,” said Huey Wong, Creative Director, Dentsu Hong Kong.

“At Pizza Hut, we love to playfully push the boundaries of pizza-making and sparking conversations,” said Renee Chan, Director of Customer Experience & Marketing, Pizza Hut Hong Kong. “Our aim is to keep things fun and eye-catching, ensuring that our products leave a lasting impression. We want our customers to enjoy our food in the most innovative ways possible, making every bite an exciting experience.”

Credits
iProspect Hong Kong
Creative: Huey Wong
Account Servicing: Jacqueline Law, Joe Cheung
Media: David Chan, Tammy Mo, Ling Hung