ADC 104th Annual Awards names Jury Presidents: Includes Dentsu Tokyo’s Yoshihiro Yagi
The One Club for Creativity has announced the top creatives who have been selected to serve as Jury Presidents for the prestigious ADC 104th Annual Awards.
Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program to recognize global excellence in craft and innovation in all forms of advertising and design.
Confirmed ADC 104th Jury Presidents are:
Advertising: Jeff Goodby, co-chairman, Goodby Silverstein & Partners, San Francisco
Architecture/Interior/Environmental Design: Stephanie Wexler, senior associate, interior designer, archimania, Memphis
Artificial Intelligence: Dev Valladeres, design generalist, OpenAI, San Francisco
Book Design, Magazine/Newspaper Design: Joseph Hutchinson, creative director, Rolling Stone, New York
Brand/Communication Design: Yoshihiro Yagi, ECD, Dentsu, Tokyo
Brand-Side/In-House: KK Walker, ECD, Google, San Francisco
Experiential Design: Thibaut Duverneix, CEO, ECD, Gentilhomme Studio, Montréal
Fusion: Resh Sidhu, global director, Arcadia AR Creative Studio, Snap, Scarsdale
Gaming: Dan Sutton, VP of global marketing, Riot Games, Los Angeles
Illustration: Yuko Shimizu, illustrator, independent, New York
Interactive: Andrew MacPhee, ECD, FCB Canada, Toronto
Motion/Film Craft: Karin Fong, creative director, Imaginary Forces, Los Angeles
Packaging Design: Erika Barbieri, creative director, Olssøn Barbieri, Oslo
Pharma/Health/Wellness: Renata Maia, CCO, North America, Ogilvy Health, New York
Photography: Jody Quon, director of photography, New York Magazine, New York
Typography/Lettering: Terek Atrissi, founder, typographer, Tarek Atrissi Design, Barcelona
Jury President for the Product Design discipline will be announced shortly, along with the full ADC 104th Annual Awards jury.
Entries can be submitted now, with fees increasing after each deadline period. Regular deadline is January 31, 2025, with extended deadline of February 14, 2025, and final deadline February 28, 2025.
New for 2025
Among the changes for the ADC 104th Annual Awards are:
• Pharma/Health/Wellness has been added as a new discipline.
• Publication Design has been divided into two disciplines: Book Design and Magazine/Newspaper Design.
• Product Design and Packaging Design now have their own dedicated juries (both disciplines were previously judged by the same jury).
• The Typography discipline is now called Typography/Lettering.
ADC 104th Annual Awards full jury will be announced in early January, with judging taking place in March 2025. Finalists — all entries winning Gold, Silver, Bronze Cubes or Merit — will be announced early April, with winners unveiled at the ADC 104th Annual Awards ceremony during The One Club’s Creative Week 2025 in New York in May.
Tiered pricing
A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
This year’s “Seen By the Best Eyes” branding for the ADC 104th Annual Awards call for entries was created by MullenLowe Design Studio, the recently launched group within MullenLowe US.
For more information on the ADC 104th Annual Awards, please visit the entry website.