Beautiful Pictures collaborates with The Eye to deliver “La Mer” campaign for the China market
Beautiful Pictures and The Eye have teamed up to produce a worldwide campaign for luxury skincare brand La Mer, featuring Taiwanese megastar Jay Chou as the face of their newest products. La Mer’s first ever male ambassador hero’s the commercial, which spotlights the brand’s Treatment Lotion and Hydrating Infused Emulsion. Beautiful Pictures is part of the M25 production representation network that has been gathering momentum since it’s launch in June this year.
The TV commercial was filmed in Melbourne, Australia in a controlled studio environment, ensuring every frame captured the essence of La Mer’s luxurious and timeless identity. Beautiful Pictures and The Eye executed the campaign within a tight timeline, emphasizing the creative and technical precision required to meet the project’s global release schedule.
Patty Tsai, producer, The Eye, said: “We were faced with a highly urgent project involving an artist that required shooting in Melbourne. Despite the less-than-ideal production timeline and budget constraints, I contacted Stephen Douglas at m25 who introduced me to Kate (Downie) and Beautiful Pictures. After a brief discussion, it was clear we were on the same page. Kate quickly grasped the project’s scope and offered invaluable professional advice. Even with some last-minute decisions, Kate expertly managed the budget and maintained control. The production had its share of challenges, but thanks to Kate and her team’s unwavering support, we successfully completed the shoot. Chinese projects are notoriously complex, with tight budgets and intense communication demands, but Kate handled everything seamlessly. She has an innate ability to bridge cultural gaps, ensuring smooth execution that satisfies both sides.”
“Kate at Beautiful Pictures is amazing! She’s super attentive and always there to support, she’s a superwoman who made things happen on set. We had a very nice experience working with her and the team”, added Ivy Low, La Mer.
“It was great to collaborate with The Eye and showcase Australia as a premier destination for the film and TV industry. Navigating logistical challenges is our specialty and we’re excited to continue providing seamless production experiences across Asia,” says Kate Downie, EP, Beautiful Pictures.
Credits
Production Company: The Eye
Director: Zexi Qi
Producer: Patty Tsai
Production Manager: Han
Melbourne Production Company: Beautiful Pictures
Crew
Producer: Kate Downie
Production Manager: Juliet Smith
Production Coordinator: Rob Harrison
Runner/Driver: James Miles
1st Assistant Director: Jason Faulkner
DOP: Andrzej (Andy) Rudz
1st AC / Focus Puller: Grant Sweetnam
2nd AC / Data: Thomas Formosa-Doyle
Steadicam: Dan Maxwell
VTR: Bradley Andrew
Gaffer: Jem Towsey
LX Assist: Brecan Mitchell
LX Assist: Dan Coates
LX Assist: Henry Ripper
Key Grip: Dan Mitton
Grip Assistant: Mark Brown
Grip Assistant: Travis Hall
Sound Recordist: Bart Bee
Production Designer: Bianca Milani
Set-Dresser: Joseph Gaines
Builder: Jake Feast
Art Assistant: Eve Nixon
Art Assistant: Clara Cruz
Art Assistant: Irany Turral
Art Runner: Sam Pearce
Wardrobe Stylist: Edie Lai
Wardrobe Assistant: Yu Hsuan Tsai
Safety Supervisor: Nathan James
Unit Manager: Fraser Kerr
Unit Assist / Green Room: Harry Baker
Unit Van: Vans Red Fox
Catering: 3 Trk Stars
Green Room: UrbN Vans LA
