One Bangkok and TBWA\Thailand’s new campaign celebrates Bangkok’s city and its people
One Bangkok, the new 17-hectare, 3.2 billion USD “Capital” of Bangkok Metropolitan, will give Bangkok and its people a much-needed second breath with the project’s “life-readied” design city within the city. It will comprise greenery covering 50% of the total area, a 2km Art loop for inspiration, 5 premium office towers, 5 world-class hotels, 3 super-luxurious residential towers, and 3 retails experiences catering street vibes, local brands, and world luxurious brands.
TBWA\Thailand was tasked with doing justice to this “new heart” in launching the project.
To be “The Heart of Bangkok,” this mega project must transcend mere scale. As the project is the city within the city it must also be the heart within the heart of The Bangkokians.
They celebrated the diverse individuals from all walks of life who have contributed to this ambitious project, inviting them to rethink their expectations for the future of their city and fostering a dialogue that values their voices and experiences. The campaign leverages the power of storytelling through 6 engaging online films, each designed to resonate with different interests within the community.
At the heart of its all, there is no one better presenting the multifaceted of One Bangkok than the people of One Bangkok. Showcasing over a dozen short clips of perspectives from artists, entrepreneurs, families, office workers, security guards, street vendors, and more, One Bangkok highlights the rich tapestry of life in Bangkok, inviting viewers to connect with the project on a personal level.
As the project unfolds, One Bangkok promises to be a catalyst for change, inspiring Thais and the world to envision a future that reflects their aspirations. By putting the people at the center of the conversation, One Bangkok is not just redefining urban living – it’s celebrating the spirit of Bangkok itself.
Join Thais and embark on this journey, embracing the possibilities of connection, community, and a brighter future for all.
Credits
Client: One Bangkok
Agency: TBWA\Thailand
Creative Chairman: Veradis Vinyaratn
Chief Executive Officer TBWA\Group: Phannika Vongsayan
Deputy Chief Creative Officer: Chanatthapol Tiensri
Creative Director: Pattarapong Lapjarupong
Senior Copywriter: Jidapa Udomkittivorakul
Senior Art Director: Tanitsara Wunpanich
Associate Graphic Director: Parkpoom Dilokworachot
Graphic Designer: Nuttinee Marnsom, Praewa Yokluean
Art Studio: Surasak Klinmonta, Manatorn Auewitootich
Business Director: Wilasa Klangnarong
Senior Account Director: Nattapol Wongchantarasak
Account Director: Sarun Prathuangsuksri
Agency Producer: Tarinee Limthongskul , O Krudpoo, Weerawit Thitimethapirom
Deputy Chief Strategic Officer: Worawin Ratanasupawong
Associate Planning Director: David Vechai Adams
Creative Secretary: Khattiya Pobwandee, Thanyalak U-Suparb
Production House: Phenomena
Director: Kanin Chandrasma
Executive Producer: Sirirat Niamhorm
Post Producer: Tanyapat Kiatchaisakul
Asst.Producer: Sani Nirat
Asst.Director: Kathareya Chiu
DP 1: Abhisit Prasongsup
DP 2: Tone Prot Promprot
Casting Director 1: Patitta Thinrat
Casting Director 2: Naroupat Pintakhum
Stylist 1: Pruk Jaitong
Stylist 2: Jiratha Chutirat
Art Director 1: Wanlop Plumsee
Art Director 2: Panatawin Panpinit
Hair Stylist 1: Naruchit Withitayakhun
Make up 1: Atippruch Kullapatchotsiri
Hair Stylist 2: Chatteerapol Kullametheepansiri
Make up 2: Kasama Sanongkhunworakul
Location Manager: Mint Wanlapa
Editor: Obb Duriyin
Asst. Editor: Earth Dech
Music Composer: Jame Chaibovon
Colorist: Debora Huen
VTR Producer: Fadz Therdsak
Online Artist: Ped Nantachai
Sound Mix: Kae Wuthichai
Post production: Komdee / One cool / Cine Digital
Production House: LePhotographebkk
Photoghapher: Virunan Chiddaycha
Producer: Nartnada Sukchanthor
Asst. Photoghapher: Wattanachok Chumkua, Surapun Thussanasriworakarn, Vutthikorn Sanprasert, Tana Rinnchit, Chadin Saraboon, Cherdsakul Suetae, Chalermnut Kaewpradab, Pak Lueng-on, Wassan maseng
Hair Stylist: Tanapon Sae-tang
Make up: Taweesit Mannark, Hatai Keawsang
Stylist: Teerayooth Chantarasombat
Retoucher: Visionary
