Droga5 New York and Coors Light capitalise on Pittsburgh Steelers in game play call

The beer is so nice, the NFL quarterback, Russell Wilson yelled it twice, and Droga5 moved fast to launch this clever activation.

When Droga5 New York heard “Coors Light Coors Light” as a play call from the Pittsburgh Steelers in a game last week against the New York Jets, the agency went to work fast to turn the call into new commemorative can packaging and they even they updated their Coors Light TV ad top air during the Monday game to include the call. The whole topical activation, packaging and edit to the film was turned around in under a week.

View the updated TVC on the Droga5 instagram @droga5