GOVT Singapore creates immersive sensorial wallscapes to promote Sentosa GrillFest

To generate enthusiasm for the seventh edition of Sentosa GrillFest, Sentosa Development Corporation has teamed up with GOVT Singapore, Starcom Worldwide, and Moove Media to launch immersive sensorial wallscapes at Dhoby Ghaut NEL and Bugis DTL MRT stations, combining visuals, scents, and sounds.

Created by GOVT Singapore, the wallscapes’ visuals feature a barbeque by the beach to entice commuters to head down to Sentosa GrillFest 2024. This is further enhanced by the diffusion of a smoky barbeque scent, developed in collaboration with Oo La Lab, and ambient audio that recreates the atmosphere of the beachside dining experience, created in collaboration with Massive Music.

“With this year’s GrillFest returning with exclusive dishes and new experiences, we wanted to showcase the uniqueness through a campaign that is equally novel and distinctive. We hope the activation will surprise and interest commuters to join us for the tasty grills on Siloso Beach,” said Chris Pok, Divisional Director, Marketing & Guest Experience at Sentosa Development Corporation.

Alvina Seah, Group Managing Director at GOVT Singapore, added: “We saw an opportunity to create a sensorial experience that would give commuters a proper taste of all the thrills, grill, and beachside chill that they can discover at Sentosa GrillFest.”

Sentosa GrillFest 2024 will run on Thursday to Sunday from 14 November to 17 November and on Fridays to Sundays from 22 November to 8 December. This year’s edition of GrillFest will feature four fiery zones, with something to tempt every palate: from the return of previous years’ crowd favourites at Fan Favourites and global flavours at International Village, to indulgent craft brews at Brew Island and sweet treats at the Dessert Hut. The dining by the beach experience has also been elevated with a new exclusive teepee dining experience, offering guests the best of the grill with a three-course dinner menu featuring premium cuts of meat, complemented by a selection of gourmet sides and signature sauces.

For more information on Sentosa GrillFest, click here.