TBWA Hakuhodo Inc, Tokyo named LIA’s 2024 Regional Agency Of The Year for Asia

November 4 2024, 6:23 am | BY Kim Shaw | No Comments

TBWA\Hakuhodo Inc. Tokyo has been announced as the Regional Agency Of The Year for Asia at the 2024 London International Awards. TBWA\Hakuhodo won 5 Statues at LIA including a Grand LIA, 2 Gold and 2 Silvers.

 

All their statues were for their “No Smiles” Hiring campaign for McDonalds Japan. It won the Grand LIA in the Transformative Business Impact category.

View all their statue wins here.

Agency creative credits
Chief Creative Officer: Takahiro Hosoda
Creative Director: Ryota Haraguchi
Senior Copywriter: Shohei Oishi
Copywriter: Yutaro Nagata
Senior Art Director: Yosuke Sugioka
Art Director: Aya Naito
Agency Producer: Hirotaka Sato
View full credits here.

The following companies were honored with the 2024 Regional Of The Year Awards for Asia:

Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: TBWA\Hakuhodo Inc., Tokyo
Regional Design Company Of The Year: VML Ogilvy Japan, Tokyo
Regional Production Company Of The Year: ROBOT Communications Inc., Tokyo
Regional Post-Production Company Of The Year: The Mill Shanghai
Regional PR Network Of The Year: MSL
Regional PR Company Of The Year: Edelman Thailand, Bangkok
Regional Music & Sound Company Of The Year: CODA, Shanghai

Across 29 categories, 935 LIA Statues were awarded to 45 countries. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honoring 270 Finalists. The top countries were United States (277), Germany (85) Canada (75), the United Kingdom (67) and France (64). The statue wins, as well as, the Finalists were used in determining the ‘Of The Year’ Winners.