Axis Bank teams up with AutumnGrey Bangalore to merge savings with the spirit of giving

AutumnGrey Bangalore, a Grey Company and Axis Bank have launched Achh.ai, a platform dedicated to making festive shopping more thoughtful and rewarding this Diwali season. Through Achh.ai (Achhai is a good deed/kindness), one can discover exclusive offers and receive gentle reminders to do good along the way, aligning with the true spirit of the season.

By allowing users to type or speak to find deals, Achh.ai ensures a seamless experience while introducing an element of mindfulness to festive shopping.

The platform’s unique approach aligns with Axis Bank’s philosophy of Dil Se Open, extending this openness to include acts of achhai (goodness), especially during a time when giving matters most.

Anusha Shetty, Chairperson & Group CEO of GREY India, said: “We envisioned Achh.ai as more than a tool for finding discounts; it’s a celebration of kindness and community. It’s our way of bringing a little more ‘achhai’ to each shopping moment, elevating festive buying to something more impactful.”

The platform also garnered enthusiastic responses from influencers such as Jatin Sapru, Karan Wahi, Nupur Sanon, Saransh Goila, who shared their experiences with Achh.ai across food, shopping, travel and more.

Head over to www.achh.ai to explore the platform and see it in action. The ongoing campaign is online and is seen on various social media platforms such as Facebook, YouTube, and X.

Credits
Agency: Grey India / AutumnGrey India
Chairperson & Group CEO: Anusha Shetty
Managing Director & Chief Creative Officer: Sandipan Bhattacharyya
Agency Team: Ganesh Jadhav, G Vinod Kumar, Jane Sequeira, Jasleen Sran, Nandan Lad, Nishanth Ananthram, Nishant Sethi, Raviraj Shetty, Rohan Khude Patil, Sagar Pawar, Santhosh Murugan, Soumyadeep Ghosh, Trisha Singhee, Vikrant Singh