Ovaltine and CJ WORX Bangkok demonstrate the power of positive words via uplifting short film

November 5 2024, 5:41 pm | BY Adam Shaw | No Comments

In today’s social media era, anyone can share their thoughts online—whether it’s positive or negative. Unfortunately, harsh words often get more attention and can really affect our mental well-being. While people can’t always avoid negativity, they can choose to focus on positive words that lift us up. To inspire this mindset, Ovaltine Thailand, in collaboration with CJ WORX Bangkok, has produced an inspiring documentary film aimed at shifting the focus to positive words that empower and uplift us.

 

The documentary tells the story of Rinda, a 9-year-old girl with vitiligo, who has faced hurtful comments and bullying due to her skin condition. Despite this, Rinda chooses to embrace the positive words and support from her mother and family. Today, Rinda has risen above the negativity and found her place in the modeling world, inspired by Winnie Harlow, a vitiligo model who showed her what’s possible.

Through Rinda’s story, Ovaltine Thailand reminds us all of how power of positive words can make a big difference.

Credits
Client: Ovaltine Thailand
Agency: CJ WORX Bangkok
Chief Creative Director: Saharath Sawadatikom
Executive Creative Director: Vuttichai Chongsaguan / Chalotorn Nuanthong
Associate Creative Director: Nida Techakitteranun / Nawaporn Suetrong
Senior Copywriter: Phanisa Wangsuk
Senior Art Director: Umavadee Vitayapradit
Senior Project Manager: Saralrat Chalermsripinyorach
Senior Digital Designer: Sureephap Sourtanglai
General Manager: Warapan Pornphichitpan
Senior Account Director: Pattaranun Deesonthichot
Senior Account Executive: Thanissara Chongpipattanakul
Strategic Planner Director: Nagorn Chotisangasa
Strategic Planner: Kamonrat Sirisakunong
Media Buyer: Patinya Kanawa
Production House : UNBOXNOW
Director: Thanaram Prameboon
Assistant Director: Apichayar Sinithichayanon
Executive Producer: Arunwan So
Producer: Nattawan Luangmettakul
Production Manager: Nipaporn Horpisut
Production Assistant: Poosuda Takungsuk
Director of photography: Pasit Tandaechanurat

Ovaltine and CJ WORX Bangkok demonstrate the power of positive words via uplifting short film Ovaltine and CJ WORX Bangkok demonstrate the power of positive words via uplifting short film Ovaltine and CJ WORX Bangkok demonstrate the power of positive words via uplifting short film