Bestads Best of the Week Reviewed by Pablo Naval, Executive CD, Havas HOY, Mexico City

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Pablo Naval, executive creative director, Havas HOY, Mexico City.

BEST TV
Winner: Tile by Life360 “Coffin“. Humor is back, and Life360 deserves praise for choosing comedy to launch this new product instead of going with a more predictable narrative. Don’t miss the other two spots in the campaign: they’re genuinely funny. Definitely best work of the week. Continue reading on Bestads…