Seen+Noted: Volvo Trucks brings Buddy along for the ride in new spot via We Are More
Volvo Trucks has become famous for their entertaining and epic commercials, and now they’re back. With this new spot, created by We Are More, Volvo Trucks highlights the exceptional service they offer to their customers.
As a truck owner it doesn’t end when you get the keys to your truck. Quite the opposite. To show that Volvo Trucks truly care about their customers and their businesses, standing by them every step of the way – the creative team at We Are More created a fictional service companion and launched the concept ‘Your Friend on the Road’ with a 2½-minute commercial in classic buddy-movie style.
Lene Larsen, Marketing Communications Manager, Volvo Trucks, said: “It’s important for Volvo Trucks to be the best business partner for our customers when it comes to service and support.”
In this quirky yet endearing tale about a truck driver who suddenly and unexpectedly finds himself accompanied by Buddy, a stranger who at first seem to be a weird stowaway, but soon turns out to be a great guy and a true friend. Just like Volvo Trucks wants to be to their customers. The commercial was shot over three days in the most northern parts of Scandinavia. From Kiruna in Sweden to Narvik in Norway, the film takes full advantage of the beautiful road and open landscape.
The were just launched in Volvo’s social media channels and judging by the engagement they have recived from their fans it seem to hit bulls eye.
“That people seem to enjoy it and actually watch the entire film, with great appreciation, is both exciting and proof that the myth is true: people don’t actually hate advertising—as long as it’s entertaining,” says Mikael Andersson, Copywriter at We Are More.
Credits
Agency: We Are More
Copywriter: Mikael Andersson
Art Director: Alexander Skoglund
Client Director: Erica Berghagen
Strategist: Frida Sjösten
Graphic Designer: Emma Kristensson
Production Manager: Madeleine Bergh
Production: Hobby
Director: Oskar Bård
DoP: Snorre Ruhe
Producer: Frida Alexandersson
Production Manager: Ronald Meier
Music: Joel Hilme
Client: Volvo Trucks
Marketing Communications Manager: Lene Larsen
