Lisa Putri appointed to lead Ogilvy Indonesia’s content studio as Head of Content

Ogilvy Indonesia has appointed Lisa Putri as Head of Content. Putri is a seasoned digital leader, having developed strategic road maps and standout content for a variety of brands and companies in Indonesia.

Putri will spearhead a dynamic team of over 30+ content strategists, designers, and writers. Her mission is to develop and execute impactful content strategies at scale, elevating the creative output for Ogilvy Indonesia’s diverse client portfolio.

Putri brings a unique perspective to the role, as she has spent the last decade driving and setting up digital and social media cells on the platform, marketing and agency sides of the fence. Recognized at the Marketing Excellence Awards for two consecutive years (2022 and 2023) in content and social media marketing, Putri has had the opportunity to work with a variety of brands across sectors such as technology, FMCG, e-commerce, banking, as well as global brands including OCBC Indonesia, Savoria, Mitsubishi Fuso, Signify Philips, and KAO.

“With an impressive array of clients and a strong body of work, Ogilvy’s Content portfolio really impressed me over the last few years. So naturally, I am thrilled to lead Ogilvy’s content service into its next phase of evolution – an era of impactful and personalized experiences,” said Putri. “By harnessing the power of creativity and technology, we will deliver experiences that resonate deeply and drive meaningful impact for our clients.”

Ogilvy’s Content Team has demonstrated its prowess in crafting captivating digital strategies and excels in the art of trend-jacking, KOL integration, leveraging consumer and platform insight to connect with audiences in meaningful ways and crafting social in a truly integrated manner, that borrows from and builds back to the brand core.

The team’s collaborative spirit is evident also in its partnerships with various platforms and content creative groups. This enables Ogilvy to deliver exceptional content its diverse range of clients.

“At Ogilvy Indonesia, we believe an exceptional new phase of growth is opening up for our clients – one at the intersections of culture, context, commerce and community. And we can help them unlock it with the power of creativity and technology,” said Kapil Arora, Chief Operating Officer, Ogilvy Indonesia. “Lisa’s proven expertise and her shared belief of making creativity our clients’ unfair advantage in the market, make her the ideal person to spearhead our content offering in this new world order. Watch this space for many more big things to come, from her and the team”

“I am thrilled to have Lisa join our leadership team. Her experience and expertise around a social-first approach to business is critical for brand and business growth. It is key for content to be infused with strategic creativity for it to matter, be memorable and ultimately allow it to travel…” said Ogilvy Indonesia Group CEO Sieg Penaverde. “Lisa’s leadership is invaluable in mapping a strategic path for the brands we manage to have a content approach that is impactful and not only participate in culture but ignites it.”