Tealive and TBWAMalaysia bring viral Korean coffee sensation to Malaysia with K-Coffee

Tealive, Malaysia’s leading lifestyle tea brand, has launched K-Coffee, a brand new category of Korean coffee drinks that are Oppa Approved and designed to take Malaysia by storm.

The highly anticipated K-Coffee by Tealive promises to bring the viral coffee craze of Korean coffee to all Malaysians and was unveiled at an exclusive pre-tasting K-Coffee Pop-up Cafe at Sunway Pyramid. Available in all Tealive outlets starting 6 November 2024, K-Coffee is an invitation for all Malaysians to taste a true sensation that has swept Korea.

TBWAMalaysia collaborated with Tealive to bring the K-Coffee concept to life, creating an exciting and culturally resonant brand campaign. The “Oppa Approved” tagline, crafted by TBWAMalaysia, adds a playful yet authentic touch, aligning perfectly with the brand’s goal to capture the essence of Korean coffee culture and resonate with fans across the region.

Tealive is challenging Malaysians to get behind this viral Korean sensation with the goal of selling 1 million cups of K-Coffee nationwide in just 10 days! To up the ante, Tealive has promised to reveal their own mysterious “Oppa” if the goal is met. On Friday 6 November, a dynamic Digital Out of Home (DOOH) billboard went live in Bukit Bintang, that captures the tally in real time, reflecting the growing popularity of Tealive’s new K-Coffee .

In conjunction with the launch for K-Coffee by Tealive, the brand is introducing brand new drinks:
● Starting with K-Americano A-A, K-Coffee’ flagship cold brew Americano. This new recipe captures the robust yet refreshing taste that’s become a Korean staple.
● The hero of these new drinks is the K-Sparkling Peach Americano, number 1 in Korea and set to be viral in Malaysia too.
● This delightful blend of fruit and coffee is followed by K-Sparkling Grape Americano, another sparkling variation that pairs vibrant fruit flavours with bold Americano.
● Last but not least, a Malaysian favourite, Spanish Latte joins their menu, providing a creamy, indulgent option.

TBWAMalaysia’s CEO, Yee Hui Tsin, said: “It’s always exciting working with Tealive. K-coffee fulfils Malaysians’ growing appetite for well-crafted drinks and Oppa Approved is designed to elevate the coffee experience for all coffee enthusiasts”.

Bryan Loo, founder and CEO of Loob Holding Sdn Bhd, said: “At Tealive, we always strive to bring Malaysians the best, without the high price tag. We created K-Coffee by Tealive so that Malaysians can experience the best of Korea’s coffee culture right here at home, in all our outlets nationwide.”

K-Coffee – Oppa Approved, Malaysian Loved – this new drink reflects Tealive’s dedication to crafting unique, high-quality beverages that cater to the diverse tastes of Malaysia. K-Coffee by Tealive is yet another milestone in Tealive’s mission to blend cultural inspirations with accessible indulgence, right in the heart of Malaysia.