BigBasket partners with Talented India to launch outdoor campaign promoting new offering

BigBasket, India’s largest online grocery delivery platform, has launched this outdoor campaign via Talented. The campaign promotes the fact that in addition to the usual suspects – fruits, vegetables, pulses, poultry – you can also get a wide range of toys and games delivered to your doorstep in 10 minutes.

The multi-city OOH campaign celebrates Children’s Day and unveiled the brands new offering.

Raagaleena Sripada, Marketing Head, Big Basket Retail, said: “So many aspects of parenting have evolved-from how we show our affection to kids to how we apologise to them. But one thing that hasn’t changed is the ease with which the kids get bored! You may try to entertain them with all kinds of traditional or known games but you will still land with a bored kid and a frustrated parent! Our attempt with this campaign is to oer a quick rescue from such situations – by delivering a great set of toy brands such as Lego, Hotwheels, Hasbro and many more in 10 mins!”

PG Aditiya, Co-founder & CCO, Talented, said: “As a parent myself, I know that keeping children stimulated is a challenge, and the only ammo we have is dated methods we grew up with. So with this campaign, we showed tough love to parents and parent-adjunct figures who don’t want to own up to the fact that they’re objectively unentertaining. We banked on their deep-seated insecurity to pitch more child-friendly ways of spending time together using toys and games from BigBasket.”

The OOH campaign is live in Bengaluru, Pune and Hyderabad, with more activations planned throughout the month.