Home Credit and The Friday Vietnam are turning half-dreams into reality via OOH campaign

Home Credit is spicing up Vietnam’s peak shopping season with its “Halfpen” outdoor campaign, launched through The Friday Vietnam.

Vietnam’s peak shopping season starts in September, sparking a surge in consumer demand. This bustling period encompasses key events such as Back-to-School preparations, Black Friday sales, and year-end shopping.

The campaign features a series of outdoor installations displaying only half of the commonly purchased items in Vietnam. These partial products – including refrigerators, motorbikes, electric bikes, and more – appear to sprout from streets, walls, and bus stops, serving as a metaphor for unfulfilled consumer aspirations.

The message “Can only afford half? Home Credit makes the other half happen” paired with these visually striking half-formed products, illustrates a common consumer dilemma: desiring certain items but lacking the immediate financial means to acquire them.

Through this campaign, Home Credit reinforces its position as a supportive financial partner, helping consumers achieve their aspirations. The company’s flexible financial solutions are presented as the key to bridging the gap between desire and affordability—a message likely to resonate strongly in Vietnam’s growing consumer market.

Overall, the “Halfpen” is a vivid example of how city spaces can be transformed into canvases for communication, presenting financial services as both accessible and exciting.