MAX/HBO launches in Asia with new campaign via VML Indonesia, produced by Filmgraphics Entertainment and director Matt Murphy

Max/HBO has officially made its grand debut in Asia with a visually stunning campaign created by VML Indonesia and produced by Filmgraphics Entertainment and director Matt Murphy.

 

The campaign immerses audiences in the heart of beloved Max/HBO content, transporting viewers directly into the worlds of Dune, House of the Dragon, Harry Potter, and Friends.

At the core of the campaign is the universal feeling that a truly exceptional film or TV show pulls us into its universe. Through innovative storytelling, the campaign seamlessly blends iconic scenes from these fan-favoruite properties with the experiences of real-life characters, creating an unforgettable journey into cinematic and television magic.

To ensure the campaign’s success, Murphy meticulously developed the concept through a previz in order to work out how the actors would interact within the existing footage supplied.

Production took place in Bangkok, facilitated by Indochina Productions, over an intensive three-day shoot that included both location filming and set construction. Cutting Edge Brisbane handled the post-production.

Says Anna Fawcett, executive producer, Filmgraphics Entertainment: “It was a tough job but having someone of Matt Murphy’s calibre directing definitely helped the process and legal considerations. And we were lucky to have a great agency and client, and the support of Indochina and Cutting Edge.”

With its bold storytelling and cinematic visuals, the campaign sets a high bar for Max/HBO’s presence in Asia, highlighting the platform’s diverse and captivating content.

Production Company: Filmgraphics Entertainment
Executive Producer: Anna Fawcett
Director: Matt Murphy
DP: Tim Tregoning

Facilitation Company: Indonchina Productions
Executive Producer: Daniel Ho
Producer: Nattaya Anurak

MAX HBO
Senior VP Marketing APAC: Daniel Tan
Sr. Director, Brand & Program Marketing SEA/HK/Taiwan: Helen Hidvegi
Group Vice President, Head of Creative APAC: Gabriel Ayoub

Agency: VML Indonesia
Executive Creative Director: Mark Verhagen
Creative Director: Arsdiona Boediono
Associate Account Director: Rizka Lenggogini
Executive Producer: Cindy Agustia
Dimyra Astri: Art Director
Copywriter: Tasya Prahayuningtyas

VML Singapore
Client Services Director: Taj Taak
Program Director: Benedict Alegre

Post House – Cutting Edge Brisbane
Editors: Kerry Farrell and Felicity Kranz
Colourist: Kali Bateman
Creative Director: Zenon Kohler
VFX Supervisor/Lead Compositor: Steven Leacey
Compositors: Glenn Cone, Benjamin Ying, Bruno Ribeiro Profeta and Bradley Coomber
3D Artists: Phil Jackson, Leyton Brown, Caitlin Wright, Rob Conn and Ahmed Nashabe
Executive Producer: Trelise Blade
VFX Producer: Sarah Taylor and Rylee Bannan

Music: HBO and Mosaic Music