Ford Korea unveils 2025 explorer with ‘Live Curious’ campaign via VML Thailand
Ford Korea, in collaboration with VML Thailand, has launched the new 2025 Ford Explorer under the campaign theme, “Live Curious.”
Ford views curiosity a core driving force behind all exploration and a fundamental human truth for those who seek to explore. In this film, they celebrate and evoke curiosity on two levels: first, by showcasing the design, versatility and capability of the Ford Explorer and how it enables and empowers exploration; and second, through the narrative itself.
The story unfolds in reverse sequence, beginning with the payoff and then subtly moving sequentially backward—with some hidden Easter eggs—until we reach the starting point of the journey/exploration… a sense of curiosity.
Credits
Agency: VML Thailand
Executive Creative Director: Peter Vaughn-Yves Oh
Senior Art Director: Andy Lee
Senior Art Director: Napassanan Tantivanichkit
Senior Copywriter: Preeyanat Srisoontornthai
Agency Producer: Jade Valenzuela
Agency Producer: Chatyapha Nantayanon
Planning Director: Varun Kalkal
Executive Director, Regional Client Lead Ford IMG: Sean Lee Ong
Regional Business Lead: Sirimanat Runghirunskul
Account Director: Vorawan Chartmanakiattikul
Account Executive: Nina Sillapataveevong
Scott Chonasit Garpot: WPP Ford Regional Integration Lead
Pantila Kulabusaya: ASEAN Operations and Planning Lead
Horacio Santisteban: Operation Manager
Peeraya Janya: Project Manager
Production Studio Paranoid
Directors: Gun Kim & Suzanne Kim
Assistant Directors: Jindoo Baek, Seokyoung Yoon, Jihye Na
Executive Producer: Jinhee Lee
Producer: Hanvit So
Line Producer: Royoon Kim
DOP: Jin Kim
Gaffer: Byungjin Yang
Grip: Sangjun Lee
Russian Arm: Haksong Lee
Drone: Minjae Lee
Stylist: Collet Aude Sophie
Editor: Pyeonjibin (Sejin Yoo)
VFX: TheFirstGate (Sanghoon Jung)
Color: BaconX
Sound: Bermuda
Music Supervisor: Adele Ho
