Ogilvy Group Thailand and MedPark highlight the pricelessness of health in new campaign

December 2 2024, 9:08 am | BY Adam Shaw | No Comments

Being healthy is something that is often taken for granted. To recognise this, Ogilvy Group Thailand and MedPark Hospital team up with Factory01 director, Wuthisak Anarnkaporn, to launch this new campaign aiming to to highlight how priceless it is when we or our loved ones can live normally again.

 

Today, complex diseases, whether rare or hard to diagnose, significantly impact patients and families. Patients might visit many hospitals without finding out what’s wrong, or they might be treated for a long time without improvement. These issues often stem from hidden health problems or having multiple diseases simultaneously.

MedPark Hospital believes managing these cases well requires quick, team-based care from specialists using advanced medical technology. The film is different from usual hospital ads. It shows the human side of healthcare from three viewpoints, highlighting loved ones returning to their daily lives:

A father sees his curious daughter being her inquisitive self again.
A granddaughter sees her grandmother back to her usual self, fussing all day.
A young man sees his girlfriend regain her knack for sneakily checking his phone.


The campaign ends with a strong message: ‘Make Complexity Simple.’ This highlights MedPark Hospital’s expertise in treating complex diseases with team of specialists in over 40 medical fields. Together, they use their knowledge and latest medical tools to make treatment as simple as possible for every life.

Credits
Campaign Name: Make Complexity Simple
Title: Daughter / Grandma / Girlfriend
Client Company Name: MedPark Hospital
Brand: MedPark Hospital

Creative Agency: Ogilvy Group Thailand
Chief Executive: Jiravara Virayavardhana
Chief Creative Officer: Gumpon Laksanajinda
Executive Creative Director: Supparat Thepparat
Creative Director: Trirat Sethabutr
Creative Group Head: Perawich Charoenphan
Senior Copywriter: Pitchaya Intaphrae
Managing Director: Mettipapa Tongton
Business Director: Sirada Vilaitanarak
Account Director: Atiwat Phungluck
Account Manager: Treepoom Visartsakul
Agency Producer: Pichate Pengsakul
Senior Traffic Manager: Shanya Chongcharoenchaikul
Senior Traffic Co-ordinator: Chompunuch Arayachaikul, Atchara Hirannawakun

Film Production Company: Factory01
Film Director: Wuthisak Anarnkaporn
1st Asst. Director: Wityawat Lakam
2nd Asst. Director: Mattanee Uajarernsup
Executive Producer: Rungtawan Nanthasaen
Producer: Warunthorn Charnjitkusol
Production Manager: Boonsita Limprasert
Director of Photography: Abhisit Prasongsup
Camera Equipment: DOP House
Stylist: Thida Rosthip
Casting: Pornthip Muttisom
Sound Recorder: Waigoon Laopipatpinyo
Art Director: Wanlop Plumsee
Post Producer: Wipawee Khirirat
Editor: Chaleamchon Natipat
Sound Engineer: Artit Vongmetta
Sound Company: Mellow tunes
Colorist: Phiradon Witcharonasorn
Flame Artist: Nantachai Samaphutti
Post Production Supervisor: Therdsak Buapian
Post Production: One Cool Production