VML’s Joe Dy to lead the 2025 Philippine Creative Guild’s search for the creative edge

This year’s Philippine Creative Guild has elected Joe Dy (Chief Creative Officer at VML Manila) as their incoming president.

Dy is joined by accomplished creative leaders Mela Advincula (Group Creative Director at Leo Burnett Manila), Abi Aquino (CCO at MullenLowe Treyna), Janlo Cui (Business Director-Creatives at Havas Media Ortega), John Ed DeVera (Executive Creative Director, BOLT TBWA), Greg Martin III (ECD at Ace Saatchi & Saatchi), Russell Molina (Chief Digital Officer at Seven AD), Miko Quiogue (ECD at Dentsu Creative), Sid Samodio (ECD at McCann Worldgroup Philippines) and Noah Valdez (ECD at Ogilvy Philippines).

The Philippine Creative Guild’s theme for this year is “The Creative Edge”.

“It is our belief that creativity, done well and done right, can still serve as the main factor that tips the scales in one brand’s favour. And we see examples of this every day in various platforms, innovations and channels.” explains Dy,

“For all the evolution, best practices and disruptors we’ve seen in emerging technology, it is still creativity that elevates and amplifies its potential.”

Among the many responsibilities of the Creative Guild include the staging of the annual Kidlat Awards and the Young Creative Competitions for Cannes and Spikes. As the official partner of Cannes Lions Festival in the Philippines, the 4A’s and the Creative Guild are tasked with selecting the country’s representatives to the two prestigious shows.

This year, the Guild will also be expanding the Kidlat Awards by introducing new awards, a new category, and proactively engaging the academe through strategic efforts, details of which will soon be announced.