Darren Yuen replaces Bala Pomaleh as Chief Executive officer at IPG Mediabrands in Malaysia

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), has appointed Darren Yuen as CEO in Malaysia. Yuen replaces long-standing CEO, Bala Pomaleh, who has made the decision to leave the business to focus on the next stage of his career.

An industry veteran with 27 years media experience, including 8 years within the IPG Mediabrands Malaysia network, most recently as CEO Initiative Malaysia, Yuen is a well-seasoned innovative leader equipped to drive the IPG Mediabrands network through their next stage transformative regeneration.

“I could not be more pleased to appoint the Malaysia CEO from within our own network ranks,” said Leigh Terry, CEO, IPG Mediabrands APAC. “With his passion, drive, and unsurpassed knowledge of the Malaysian media landscape, Darren embodies our commitment to craft and innovation on this strategic transformation journey.”

“I am honoured to take on the role of CEO IPG Mediabrands Malaysia,” added Yuen. “This is such an exciting time for our business, and a fantastic opportunity to empower our talented network of people to push the boundaries of how we can deliver exceptional value to our clients.”

“Bala has spent 8.5 years building IPG Mediabrands Malaysia to the much celebrated, industry-leading media network it stands proud as today,” said Leigh Terry CEO, IPG Mediabrands APAC. “He leaves with our thanks and appreciation for his commitment and lasting impact.”

Yuen is based in Kuala Lumpur and will report to Leigh Terry CEO of IPG Mediabrands APAC. His position is effective immediately.